Lori Huisman, SBN Member of the Month, January 2015

Name: Lori Huisman
Company: Classic Design Concepts
Address: 28266 Beck Rd., Wixom, MI 48393

What does your company do?
Automotive styling and performance enhancements, primarily Mustang, Camaro and Challenger. We design and manufacture cold-air induction systems, aero packages, chin spoilers, deck spoilers, hoods and rockers. We also do show car builds, low- to medium-volume limited-edition vehicles, packages and components.

What is your position?
President.

What is the most satisfying aspect of your job?
The variety I encounter and manage on a daily basis.

How long have you been involved with the aftermarket industry?
25 years.

What brought you to the industry?
Location—I live in metro Detroit.

What are some of your major professional accomplishments?
I traveled to China in 2013 with the state of Michigan and Governor Snyder, researching export opportunities for Classic Design Concepts.

Are you a member of any other organizations?
Mustang Enthusiasts, Global Automotive Aftermarket, Buy Michigan Now, SEMA’s Professional Restylers Organization.

What is the best piece of advice you’ve ever received?
Dream big and dare to fail.

What would someone meeting you for the first time be surprised to learn?
I participated in Track Time at Road America and loved it.

What is your dream car?
An ’06 DB9 convertible.

What is your favorite pastime?
Socializing.