October 20, 2020

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Editor's Note: A logo for SEMA360 is available here.
Suggested caption: SEMA360 will feature more than 650 manufacturers from every market segment connecting with attendees from throughout the world.

-- Inaugural online event will feature more than 650 manufacturers, New Products Showcase with 2,200-plus products, attendees from throughout the world --

DIAMOND BAR, Calif. (Oct. 20, 2020) -- The specialty equipment aftermarket industry is ready to come together for SEMA360, the new online event taking place Nov. 2-6, 2020, that will allow industry professionals to connect and conduct much-needed business.

More than 650 manufacturers will headline SEMA360 with a Showcase page at the event, which was created by the Specialty Equipment Market Association (SEMA) as an alternative after announcing that the in-person SEMA Show would not take place in Las Vegas in 2020.

"The automotive specialty equipment industry has a history of successfully pivoting to meet market needs and finding innovative solutions to accomplish a goal," said Tom Gattuso, SEMA vice president of events. "Given that the year 2020 has been filled with challenges and uncertainty, the industry is hungry for a platform where they can get together and focus on doing business. SEMA360 is the ideal solution for companies that want to connect and discover what’s new in the market – whether it’s racing and performance, trucks and off-road, hot rod and restoration or collision and tools. Manufacturers from every segment are participating and they have lots of news to share.”

Open exclusively to the industry and not to the general public, SEMA360 is designed to make it easy and efficient for attendees to see new trends and products, meet directly with manufacturers, hear from industry leaders and experts and engage in conversations. The exclusive features in SEMA360 will allow buyers to:

  • Connect with more than 650 industry-leading manufacturers
  • Explore more than 2,200 products in the New Products Showcase
  • See more than 300 unique builds in the Builders Showcase
  • Choose from more than 30 education seminars to attend
  • Witness the winner announcements of the Launch Pad and Battle of the Builders competitions
  • Access manufacturer press conferences, celebrity interviews, and breaking news

Additionally, more than 100 companies that have never exhibited at the SEMA Show have signed up to showcase their products at SEMA360, providing new business opportunities for buyers.

Buyers and attendees are encouraged to register now to secure their credentials in time for SEMA360. The fee is $25 for qualified buyers who are not SEMA members, and the fee is waived for buyers who are SEMA members.

"Attending SEMA360 is a great return on investment for buyers who want to stay on top of the latest trends, products, and technology coming into market," said Gattuso. "It's the only event where they'll be able to interact and engage with hundreds of companies and see thousands of new products from the comfort of their home or office."

To register for SEMA360 or for more information, visit To see the list of participating manufacturers, log on to

About SEMA360
Due to Covid-19 and concerns that event facilities in Las Vegas may not be available in November, the 2020 SEMA Show is not taking place. Recognizing the industry’s need for a viable marketplace solution amidst a challenging year, SEMA created SEMA360. As an ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/reseller relationships, new product introductions, project vehicle debuts and industry-leading education. SEMA360 will leverage the association’s exclusive buyer database and media partnerships to provide manufacturers with the extensive reach and return on their investment. Details: