SEMA Member News—July/August 2012
Getting to Know the WTC
“Getting to the Know the WTC” (Wheel & Tire Council) provides a glimpse into the challenges and opportunities confronting the wheel and tire segment of the automotive specialty-equipment industry. By reaching out to WTC retailers across the United States, the council is better poised to continue its efforts to build programs and services that deliver tangible benefits where the rubber meets the road.
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Capital Original Wheels|
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Rushforth WheelsName: Jason Rushforth Position: Owner Established: 2007 Location: Tacoma, Washington
Focus: Pro Touring musclecars, which has been a heavily emerging market for the last 10 years and continues to Top Challenge: Inventorying enough raw materials to build the diversity of wheels to meet consumer demand. Opportunities: Late-model musclecars and rear-wheel-drive sports cars. |
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Fountain Valley GarageName: Paul Dickerson Position: Owner Year Established: 2007 Location: Fountain Valley, California Focus: Tires, general automotive repair and accessory sales Top Challenge: Market competitiveness (how consumers shop for products) and diminishing profit margins. Opportunities: Understanding consumer perceptions in terms of pricing. Earning the trust of customers by delivering superior knowledge and service so that you can become their full-service automotive destination. Understanding market competitiveness and meeting the consumers’ expectations. |
Wheels Onsite (no photo)
Position: President Year Established: 2008 Location: Sterling, Virginia Focus: Wheel reconditioning, servicing the insurance and collision industry Top Challenge: The proliferation of manufacturers distributing wheels to Internet re-sellers. Opportunities: Sales, service and knowledge will always provide a distinct advantage to the discerning customer. Consumers are still spending money on high- and low-end wheels. Either they want luxury wheels or low-cost alternatives. The middle ground is hurting. |
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