SEMA Member News—July/August 2012
First-Ever SEMA Mustang Build Powered by Women
Designed by SBN Member Jennifer Seely of Ford Motor Co.
High Gear, a luxury Mustang concept, is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting propelling Mustang into a whole new arena.
The ultimate pop culture edition mustang. Taking a futuristic new design approach, this Mustang draws inspiration from elements in pop culture, such as street art and products for an exciting color palate that is free of all boundaries and disciplines. The anthracite-colored chrome body as a base exemplifies the neon colors bringing this mustang to life. Design details include: anthracite-colored chrome exterior, bright cyan wheels, white leather racing interior, coupled with an aggressive track suspension and V8 roar.
Designed by SBN member Theresa Contreras from L&G Enterprises.
Taking this American musclecar to a whole other level, Contreras uses tone-on-tone dark metallic finishes and red accents for a dramatic design that underscores Mustang’s raw DNA, speed and power.
Source Interlink Media (SIM), a partner in the project, posted the three concepts on several of its websites so the public can vote for the design that will ultimately be selected. The concept with the most votes will be used for the build, which will take place at the SIM headquarters in El Segundo, California.
The completed vehicle will debut at the 2012 SEMA Show in Las Vegas, Nevada. The modified Mustang will then be auctioned off on eBay, with money raised to benefit the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators by awarding cash scholarships to winning applicants. To learn more about the SEMA Mustang Build Powered by Women or to see the winning vehicle design, visit:
or contact Bryan Harrison at firstname.lastname@example.org or 909-978-6691.