Financing Option Allows SEMA Show Exhibitors to Extend Payments

June 8, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130

Financing Option Allows SEMA Show Exhibitors to Extend Payments
Program Suspends 43-Year Rule Requiring Exhibitors To Be Paid In Full Before Show Time

DIAMOND BAR, Calif. (June 8, 2009) — SEMA Show organizers are offering qualified exhibitors a unique and radical payment plan option to ease cash-flow concerns. For the first time in the SEMA Show’s 43-year history, exhibitors with five or more years of seniority points may choose to extend their payments for as much as 12 months. The promotion is one of several new programs designed to make it more affordable for companies to participate in the SEMA Show, Tuesday-Friday, November 3-6, 2009, in Las Vegas, Nevada.

“The SEMA Show is the largest gathering of automotive aftermarket companies in the United States,” said Peter MacGillivray, SEMA vice president of communications and events. “Based on early registration numbers, we’re confident that the 2009 event will continue to be the best place for the industry to do business and stay connected with this market.”

The financing option was developed to assist long-standing SEMA Show exhibitors participating at the 2009 event. In previous years, SEMA Show exhibitors were required to pay in full months before the Show. The financing option includes a processing fee and has exhibitors submitting final payment as late as mid-May, 2010.

“These exhibitors are the reason why the SEMA Show has been such a success,” said MacGillivray. “They are the innovators who define our market. We’re here to help them in any way possible.”

The Priority Booth Selection Process begins Tuesday, June 16, 2009. Space will continue to be assigned after the drawing on a first-come, first-served basis.

For complete details about the financing option and to learn more about the exhibiting at the 2009 SEMA Show, visit or contact ConvExx Show Management at or 702/450-7662, ext. 120.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit and