Expanded Powersports Area Gives Manufacturers Increased Exposure


Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

-- Buyers to see more comprehensive Powersports area at 2011 SEMA Show --

Diamond Bar, Calif. (June 9, 2011) - With hundreds of SEMA Show exhibitors offering products for the powersports market, SEMA Show organizers are expanding the Powersports & Utility Vehicle section of the 2011 event. Through manufacturer kiosks that will be placed in the Powersports & Utility Vehicle section, exhibitors with booths in one of the Show's 11 other sections will be able to increase awareness, market their products and effectively reach powersports buyers in the most logical and appropriate area of the Show.

"The number of members branching into the powersports market continues to grow each year," said Peter MacGillivray, SEMA VP of events and communications. "The new kiosks provide traditional SEMA Show exhibitors that have powersports lines with an efficient and affordable way to participate in the powersports area of the show."

The kiosk program is open to manufacturers already exhibiting in one of the SEMA Show's 11 other sections. For a nominal fee, exhibitors can secure a kiosk that will be located in the Powersport & Utility Vehicle section in upper South Hall, while maintaining their primary booth in another area of the Show. The kiosk will feature the manufacturer's branding and marketing materials so that targeted buyers will be able to see what the manufacturer has to offer.

The 2011 SEMA Show is set for Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. As the largest automotive trade gathering in the world, the annual event features nearly 2,000 manufacturers, 100,000 industry professionals, dozens of educational seminars and several networking opportunities. To learn more about the event, visit www.SEMAShow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.