Enhanced SEMA Education Institute Features 200+ Business Courses


Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723


-- Revamped Learning Center Makes Searching Easier, Monitors Use and Offers Transcripts --

DIAMOND BAR, Calif. (June 28, 2011) - SEMA members and professionals in the automotive specialty equipment market now have access to more than 200 business courses through the recently revamped SEMA Educational Institute (SEI) eLearning Center. Available at www.sema.org/elearning, the online business resource gives users solutions to many of today's biggest challenges.

"SEI focuses on issues and topics that are most prevalent in the industry," said Jamie Eriksen, Education Director. "Users are able to tap into the knowledge and expertise of leading professionals simply by visiting the eLearning Center. It's designed to give participants practical and useful information, in an easy and cost-effective format."

In addition to offering online courses on topics such as business management, customer service, marketing and sales, the eLearning Center has been enhanced so that users can create individual accounts. The program will automatically track and keep records for all registered eLearners, who can then request transcripts.

For a limited time, all courses can be downloaded at no charge. After the trial period, a fee may be charged to non-SEMA members. To get started, visit www.sema.org/elearning. For more information on SEI, contact Juliet Marshall, 909-978-6655, JulietM@sema.org

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $28.6 billion specialty automotive industry of 6,461 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org or www.enjoythedrive.com.