FOR IMMEDIATE RELEASE
June 29, 2009
Media Contact: Della Domingo
909/396-0289, ext. 130
dellad@sema.org
Conference To Boost Auto Accessories Industry’s Online Skills
DIAMOND BAR, Calif. (June 29, 2009) – Professionals in the automotive specialty-equipment market will be given a unique opportunity to learn everything they need to know about successfully conducting business on the Internet at SEMA’s Internet Symposium on Saturday, August 1, 2009, at the Pasadena Convention Center in Pasadena, California. Developed by the SEMA Street Performance Council (SPC), the event has become a premier business development forum focusing on effective Internet and social marketing strategies.
“Given the state of today’s economy and the fact that the Internet has changed the way companies communicate with their customers, it’s more important than ever that businesses maximize their marketing potential on the Internet,” said Tom Myroniak, Vice President of Marketing and Research. “We want to help the specialty equipment industry learn how to conduct business more efficiently while arming them with the tools necessary to understand the potential opportunities and address the challenges associated with doing business on the Internet.”
The SEMA Internet Symposium will provide participants with proven strategies and best practices from experts in the fields of online marketing, multimedia, business development and eCommerce. Through interactive panel discussions, the sessions will include everything from the current state of the Internet and Search Engine Optimization to website metrics and protecting intellectual property online. Other tracks include:
- Search Engine Optimization (SEO)
- New Data Standards for Electronic Cataloging (ACES and PIES)
- Today’s Essential Online Business and Social Media Tools
- Creating compelling videos that sell
- Internet Marketing Planning and Budgeting
For more information and to register for SEMA’s Internet Symposium, visit www.sema.org/InternetSymposium.
The Internet Symposium is part of SEMA Leadership Days, Thursday-Saturday, July 30-August 1, 2009. During the three days, current and future leaders of the automotive specialty-equipment industry will participate in educational programming, networking, recognition and leadership activities in Pasadena, California. Individuals attending the SEMA Leadership Days play an essential role in helping ot determine the future direction of the association and industry. Details: www.sema.org/LeadershipDays.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.85 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.
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