Award Winners For Truck Industry Announced

October 29, 2018

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LAS VEGAS (October 29, 2018) – The SEMA Truck and Off-Road Alliance (TORA) Council today announced the winners of their second annual TORA Awards. The awards are given to members who positively influence the market and to the best new products in the truck market. Selected by the TORA Council, the TORA SEMA Award winners are:

  • Influencers of the Year: Truck U, Matt Steele and Bruno Massel
  • Best New Product Under $500: DeeZee, Inc. Hex Series Side Steps
  • Best New Product Over $500: CargoGlide, Truck WallSlide

“The light truck market is thriving, thanks in large part to the innovation from manufacturers and the support of the industry,” said Kathryn Reinhardt, TORA Chairperson. “We are pleased to honor and recognize Truck U, Matt Steele and Bruno Massel, and manufacturers such as DeeZee and CargoGlide who continue to innovate and advance this segment.” 

The Influencer of the Year, which recognizes media that are focused on the truck or emerging SUV/Off-road markets with a concentration on the aftermarket, was awarded to Steel and Massel of Truck U. The how-to show is dedicated exclusively to trucks, 4x4s and SUV’s, and features monster-truck expert Steele and master mechanic Massel working on hands-on projects crucial to serious off-roading and truck performance. 

The Best New Product Under $500 was awarded to DeeZee for its Hex Series Side Steps. Made of lightweight, extruded aluminum and overlaid with protective powder coat, the integrated channel allows for adjustment of drop step to preferred placement. CargoGlide Truck WallSlide is the winner of the Best New Product Over $500. The Truck WallSlide system is a steel framework mounted inside a truck that comes with bare aluminum walls which allows the user to customize their walls with any shelving the choose.

About Light-Truck Accessory Alliance (TORA)
Light-Truck Accessory Alliance (TORA) is a council of the Specialty Equipment Market Association (SEMA). Members of the TORA are industry professionals joined together to form a potent coalition whose mission is to determine and shape the future of the light-truck accessory industry. Through cooperative action, members work together to develop effective strategies and programs that specifically address the needs of this industry. The ultimate goal: to ensure the viability and longevity of this increasingly expansive and vibrant market segment. Membership is open to qualified SEMA member companies. Details at

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.