SEMA News—November 2018
2018 Spotlight Exhibitors Products
 | AeroLidz The AeroLidz cover redirects air around the light bar, eliminating deafening whistles and howls while protecting light bars on the trails. It is easy to take off for cleaning. The durable polycarbonate is UV stabilized. The open design allows heat to escape through the rear and sides as intended by the light manufacturer. Crystal clear means no light loss, like you have no cover at all. Universal fit for all dual-row light bars. PN: DUL101 |
 | Cup Holder Hero Cup Holder Hero is the easiest way to add a splash of color and protect the interior of any new car. Think of them like kits of mini custom-fit floor liners. Simply drop the custom-fit pieces of rubber into your cup holders, doors and other pockets to protect from spills, crumbs, scratches and rattling objects. Available in 50+ car models and in 10+ colors. Visit www.cupholderhero.com/dealers to start selling today. |
 | Cementex Products Inc. A reintroduction to a convenient way to store your insulated tools used in today’s EV market. Safe tools are the most important part of doing the job right. Cementex’s complete offering of American-made double-insulated 1,000V safety tools and personal protective equipment help you meet the requirements of OSHA, NFPA 70E and CSA Z462 standards. |
 | Dannmar Equipment MaxMoto is a portable motorcycle lift designed to handle up to 2,500 lb./1,136 kg. The lift height is 48 in.; 110 VAC/60 Hrz. Fits in the average home garage. Comes with flush-mounted anchors to bolt the lift down when in use. Remove bolts and roll away for storage when not needed. |
 | Cooper Tire From Cooper, the trusted name in truck tires, come three reliable new Discoverer tires for one tough world: AT3 4S with Adaptive-Traction Technology for better grip in all seasons (3PMSF stamped). AT3 LT with Durable-Tread Technology for superior Cut & Chip resistance. AT3 XLT with Durable-Tread + Rugged Traction Shoulders for increased off-road performance. |
 | Dometic The Dometic PLB40 portable lithium battery is designed specifically for powered coolers and fridge/freezers. The lightweight and powerful LiFePo4 lithium battery technology used in the PLB40 produces a true 12.8 V while delivering 40 Ah or 500 Wh of power per hour that’s perfect for a Dometic CFX and your favorite 12V and USB accessories. PN: PLB40 |
 | Edwards Manufacturing/JET The Edwards Hole Saw Notcher is designed to take the guesswork out of fabricating round tube or pipe. A must-have for any fabricator, our Hole Saw Notcher features a large-capacity vise, multiple alignment tools and a powerful 3/4hp motor to handle any notching project. Proudly made in the U.S.A. |
 | FenSens Smart Car Accessories The FenSens Smart Wireless Parking Sensor makes adding collision safety and protection equipment to older vehicle cars painless and affordable. An industry-leading plug-and-play design finally makes aftermarket options more available than ever for today’s on-demand consumer. The universal device is 100% wireless and smartphone compatible. |
 | Energy Suspension Energy Suspension’s new Rock-Flex Suspension Systems are a revolutionary way to maximize the performance from your ’18+ Jeep Wrangler JL by augmenting the Jeep’s already great suspension to make it better instead of simply looking at what can be replaced. The system features 1.5–2 in. adjustable ride height, and our Rock-Flex bushing technology provides an additional 25% more articulation than the factory bushings when installed in the factory control arms, as well as providing caster correction to correct alignment. Rock-Flex suspensions rival performance of much more expensive and invasive systems, making clearance for larger tires, while also providing better on road handling you have come to expect from Energy Suspension Hyper-Flex Polyurethane products. |
 | FiTech EFI If you’ve been hesitant to switch to EFI because you like the look of a carburetor, FiTech’s Retro LS system is your answer. This system combines old-school carburetor looks with EFI technology and reliability. Available only from FiTech, the leader in EFI and fuel technology systems. PN: 37001 |
 | Hyperco–MW Industries This kit is designed to improve the overall ride quality and performance of your UTV by featuring the race-winning and trail-dominating spring technology that Hyperco is known for. The kit includes the Hypercoil springs and hardware (crossover nuts and sliders) needed for a complete suspension spring upgrade. Engineered and manufactured in the U.S.A. PN: 1201PO-XP1000-1 |
 | EZ PULLEY Diagnose engine component failures with EZ Pulley, the only digital diagnostic tool for engine component failures. Diagnose with confidence knowing it’s going to be fixed right the first time with no injuries—whether it’s the alternator, A/C compressor, power-steering pump, idler or tensioner pulleys. No more screwdriver in your ear to diagnose this breakdown. EZ Pulley diagnostics done right! Communicate with each component bearing to properly diagnose with the EZ Pulley App and EZ Pulley Device. |
 | inurZONE No matter what job you’re doing, the key to success isn’t how hard you work, it’s how efficient you are at achieving your task. If you work with hand tools, this ethos couldn’t be more true. That’s why I developed NEATO, a breakthrough product that places all the tools you’re working with right at your fingertips. Its innovative design has three flexible arms that connect with interchangeable attachments from a magnetized board and tray for smaller items, to a cell phone holder, funnel and a high-powered light. NEATO helps you tackle any job with ease! On the move? NEATO’s adaptable base anchors to virtually any surface so you can set up shop wherever you go. |
 | KISAE Technology ABSO DC-DC Battery Chargers: Recharge batteries in your van, RV or truck from the alternator or solar compact chargers. The chargers come in 30A (DMT1230) and 50A (DMT1250) sizes and provide a three-stage battery charge to the auxiliary battery. The dual input may be either the engine alternator or MPPT (maximum power point tracking) solar panel. PN: DMT1250 |
 | ITW Evercoat Auto Magic Announces An Innovative Polymer Protectant Spray Poly Magic Polymer Protectant Coating by Auto Magic can be used on wet or dry exterior surfaces and provides a long-lasting shine and protection to clearcoats and other plastic surfaces. Simply spray on and wipe off to reveal a brilliant shine. Formulated to be static resistant and provide UV protection, Poly Magic enhances rubber side molding and trim without blushing or whitening. VOC-compliant formula. |
 | LastBoks LastBoks is a new cargo box that fits in the rear end of your truck, SUV or crossover. Its purpose is to keep your cargo secure and within reach. At the same time, LastBoks protects your vehicle from spills or a messy cargo. If it gets dirty, simply hose it out and you’re ready to go. LastBoks is lightweight and durable with a skid-resistant surface. |
 | Marvel Mystery Oil For more than 95 years, Marvel Mystery Oil has been helping hardworking engines work better. Its unparalleled technology cleans, lubricates and protects in a way other fuel and motor treatments can’t match. Add Marvel to your gas tank or crankcase to restore engine performance. PN: MM13R |
 | ITW Evercoat New Body Filler and Putty Technology From Evercoat Evercoat, the number-one brand of body filler and putty announces Rage OPTEX premium body filler with color change technology. OPTEX helps take the guesswork out of the application process by changing color from pink to light green, letting the bodyshop technician know the repair is properly catalyzed and ready to sand. Properly catalyzed body filler means a better repair with less rework, saving body shops time and money. For more information, visit www.evercoat.com. |
 | MITO Corp. You can’t always be in the car with your teen, senior or fleet driver...SplitSecnd can. Designed to plug into any 12V lighter outlet, the onboard cellular device instantly connects your driver with live assistance if a crash is detected. Our GPS technology and companion dashboard app lets you to keep up with your driver location status without distracting them and gives you peace of mind with destination arrival and crossed boundary alerts. Safety, simplified. PN: 60-SPLITSECND |
Newarc Tech LLC The NewArc SRS-3 Wheel Straightening System with dual-axis capability is the only device on the market today that is proven effective in straightening automotive wheels to SAE safety standards as published in SAE tech paper 2016-01-1573. The SRS-3 model is targeted for use in the auto repair shop. It has a smaller aluminum frame, is portable for ease of use, requires minimum training, and boasts an ROI of less than six months. PN: SRS-3 | |
 | Mountain Off Road M.O.R.E. You will drive in total comfort on the highway or trail in your Jeep Wrangler JL. This Dead Pedal mounts just to the left of your brake pedal and will take pressure off your ankle and hamstring on long trips or on rock and rolling trails. It is an easy install using factory holes, no drilling required. Our most popular product. |
 | ORBIS The electrically powered ORBIS Ring-Drive wheels add 50 hp per wheel and simultaneously improve mechanical braking with zero penalty in unsprung weight. The system is a true bolt-on that currently converts FWD to AWD, yielding additional improvements in torque, acceleration, fuel economy and emissions. |
 | SHAVIV USA The ideal deburring kit for auto mechanics and car lovers. The kit contains 10 multi-purpose tools for deburring and chamfering metals, chrome parts, rims, cast iron and aluminum. The Auto Burr Professional Kit can assist with deburring straight edges, hole edges, outside diameters, pipes, brake lines and other automotive work pieces that involve the cleaning of edges. PN: 90117 |
 | Mountain Off Road M.O.R.E. Now it is easy to get into your Jeep with those large tires! This affordable step is easy to install.
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The Wax Shop Rebuild’s proprietary Hybrid Abrasive Technology removes up to 2,000-grit paint imperfections with unmet ease, leaving a high-gloss shine that is ready for wax or sealant. It is a medium-cut polish that quickly removes swirl and sanding marks as well as paint imperfections caused by everyday use and washing. PN: 50956 | |
 | STO N SHO Big Mike’s Performance Parts’ STO N SHO is a vehicle-specific Quick-Release Front License Plate Bracket. Now available for off-road vehicles, this new STO N SHO is designed for vehicles equipped with either a Roller or Hawse fairlead. An optional GoPro camera mount is also available to record all your off-road adventures. While this particular STO N SHO is designed for off-road vehicles, the STO N SHO is available for several makes and models. PN: SNS138 |
 | Top Speed Top Speed Full Titanium exhaust system for ’05–’09 Ferrari F430s. The entire system is hand-welded, back-purged, pie-cut, grade-5 titanium. This system features burnt-blue quad 102mm tips. Valves add the ability to route the exhaust through a set of resonators for a quieter tone or flow straight through for an aggressive tone, thus optimizing power. |
 | Vöxx Wheels The new Vöxx Turin wheel is designed for SUV applications utilizing Vöxx’s unique flip-cap design that allows for multiple vehicle fitment. Available in 17-, 18- and 20-in. sizes for PCD 6x120 through 6x139.7 in. |
