Shift Into Fun

SEMA News—September 2012

Shift Into Fun

Powersports & Utility Vehicles Exhibitors Show Off

At the 2011 SEMA Show exhibitors in the Powersports & Utility Vehicles section unveiled more than 45 new products in the Ideas Alive: Featuring the New Products Showcase display.

For buyers hoping to establish a direct link to leading manufacturers in this exciting market, these products provided the touch point.

Product categories in the Powersports & Utility Vehicles Show section include ATVs, UTVs, side-by-sides and scooters. More than 29,140 buyers expressed interest in this section, noting the potential of cross-over products and promotions consistent with their customer base. The following pages highlight the entries in the New Products Showcase, each designed to help customers strike a balance between hard work and extreme fun.

Amsoil Inc. Extended Life 0W-20 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: XLZ Amsoil XL extended-life synthetic motor oils are said to provide better wear control, high- and low-temperature protection and increased fuel economy. Formulated with extended-drain boost technology.		Amsoil Inc. Signature Series 5W-20 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: ALM Amsoil Signature Series 5W-20 synthetic motor oil.

Amsoil Inc. Break-In Oil SAE 30 715-392-7101 www.amsoil.com PN: BRK SAE 30 viscosity-grade oil formulated for quick and efficient piston ring seating. Said to increase compression, horsepower and torque for maximum engine performance.		Amsoil Inc. OE 15W-40 Synthetic Diesel Oil 715-392-7101 www.amsoil.com PN: OED OE 15W-40 synthetic diesel oil is said to provide excellent protection and performance in both on- and off-road diesel engines for the original-equipment manufacturer’s recommended drain interval.

Amsoil Inc. Engine Assembly Lube 715-392-7101 www.amsoil.com PN: EAL Formulated to cling to engine parts and provide exceptional wear protection in new or rebuilt four-stroke engines. Available in convenient 4-fl.-oz. tubes.		Amsoil Inc. OE 0W-20 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: OEZ Amsoil says that its OE oils provide excellent protection and performance for the entire length of the original-equipment manufacturer’s recommended drain interval.

Amsoil Inc. Z-Rod 20W-50 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: ZRF Specially engineered for classic and high-performance vehicles with high-zinc formulation for flat-tappet cam protection.		Cognito Motorsports Inc. TLKP-3003 866-426-4648 www.cognitomotorsports.com PN: TLKP-3003 TrimmLine by Cognito 2-in. leveling kit for ’05–’11 4WD Ford Super Duty F-250s and F-350s.

Amsoil Inc. Z-Rod 10W-30 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: ZRT Specially engineered for classic and high-performance vehicles with high-zinc formulation for flat-tappet cam protection.		Amsoil Inc. Signature Series 0W-20 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: ASM

Amsoil Inc. Signature Series 10W-30 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: ATM		Cognito Motorsports Inc. Pitman/Idler-Arm Support Kit for ’11–’12 GM 2500HD and 3500HD Trucks 866-426-4648 www.cognitomotorsports.com PN: PISK3008 Pitman/idler-arm support kit for ’11–’12 GM 2500HD and 3500HD trucks.

Amsoil Inc. Signature Series 0W-30 Synthetic Motor Oil 715-392-7101 www.amsoil.com PN: AZO		Cognito Motorsports Inc. TRK100046 866-426-4648 www.cognitomotorsports.com PN: TRK100046 CMS alloy series ’01–’10 GM 1500HD, 2500, 2500HD, 3500 and 3500HD tie-rod kit.

Milwaukee Golf Caddy Milwaukee Golf Caddy 760-722-8863 www.milwaukeegolfcaddy.com PN: MGC01 A 2.5-lb. aluminum quick-release golf bag rack for Harley baggers. No tools or modifications required to install or remove. Holds any size golf bag.		Cognito Motorsports Inc. TLKP-2001 866-426-4648 www.cognitomotorsports.com PN: TLKP-2001 TrimmLine by Cognito 2-in. leveling kit for ’94–’11 Dodge 4WD 2500s and 3500s and ’94–’01 4WD 1500s.

Cognito Motorsports Inc. TLKP-6001 866-426-4648 www.cognitomotorsports.com PN: TLKP-6001 TrimmLine by Cognito 21/4-in. leveling kit for ’05–’11 2WD/4WD Toyota Tacomas and FJ Land Cruisers.		Cognito Motorsports Inc. FSLK100730 866-426-4648 www.cognitomotorsports.com PN: FSLK100730 Front non-torsion bar drop 7–9-in. suspension lift system for ’11–’12 GM 2500HD and 3500HD trucks.

Cognito Motorsports Inc. Fox-Polaris-RZR-XP 866-426-4648 www.cognitomotorsports.com PN: FOX-POLARIS-RZR-XP A ’11–’12 Polaris RZR XP 900 front and rear shock kit. Cognito spec by Fox Racing Shocks.		Rigid Industries E-Series D-Series POP Display 480-655-0100 www.rigidindustries.com PN: POPDSPLY Countertop POP display featuring the industry leading E-Series and D-Series lights. Comes with switches and mini catalogs. This is a plug-and-play display with customer interaction.

Pro Armor Safety Harnesses 951-343-9270 www.proarmor.com PN: A115230 Pro Armor four-point and five-point safety harnesses with 3- or 4-in. sewn-in pads.		Cognito Motorsports Inc. SWAYBAR-8489 866-426-4648 www.cognitomotorsports.com PN: SWAYBAR-8489 Polaris RZR XP 900 direct-replacement rear sway bar.

Rage Powersport Products CR900 800-851-6396 www.ragepowersports.com PN: CR900 Protect valuable cables and cords from heavy traffic with cable ramps from Rage Powersports. These heavy-duty cable ramps are constructed of thermoplastic rubber with a diamond tread surface for foot and wheel traction. The protectors have five 11/4-in. channels and feature a 24,000-lb.-per-axle capacity.		Rigid Industries UWL Series LED Light 480-655-0100 www.rigidindustries.com UWL series lights are said to be the ultimate for underwater lights. Ideal for any underwater application. Made from billet aluminum; MIL810-STDG vibration certified; ASTMB117 salt/fog certified; and ROHS compliant. These lights are the most intense underwater lights available on the market.

Rigid Industries SR Series LED Light 480-655-0100 www.rigidindustries.com PN: SR10DW SR-series single-row LED light. Available in flood, spot or combination; the same technology from Rigid’s E-series line of products in a smaller package. Made in the U.S.A.		Pro Armor Polaris RZR Doors 951-343-9270 www.proarmor.com Bolt-on Polaris RZR doors with integrated automotive slam latch system.

Cognito Motorsports Inc. POL-RZR-XP-FAK 866-426-4648 www.cognitomotorsports.com PN: POL-RZR-XP-FAK A ’11–’12 Polaris RZR XP 900 factory-replacement front upper and lower control arm kit.		Rigid Industries SRM Series LED Light 480-655-0100 www.rigidindustries.com PN: SRM-1 SRM-magnesium LED Light; 1,000 lumens with only 10 watts of power needed for operation. Mounts almost anywhere utilizing a versatile clamping system.

Prime 1 Ramps 54-Piece Premium Auto Emergency Kit 86-25-52253940 www.saintytools.com PN: 6421 Ease driving anxiety with a roadside kit and roadside assistance. The kit is more than just an auto emergency kit; it is a windshield washer and trunk organizer.		Lazer Star Lighting Products Atlantis 3-Watt, Single-Row LED Light Bar 805-226-8200 www.lazerstar.net PN: LX0312 Atlantis LX LED light bar, featuring 3-watt Cree LED. Ultra-slim design suits ATV/UTV and motorcycle applications. Available in amber or white and a variety of lengths up to 42 in.

50 Caliber Racing ScooterX HID Lights 702-889-1741 www.50caliberracing.com Available in 4 in. or 7 in. with spot or euro beam. Choice of red or black bezels/rings; 35 watt, 6,000k, 5,000-ft. range.		Bel-Ray Co. Inc. Six-in-One All-Purpose Lubricant 732-938-2421 www.belray.com PN: 99020 The six-in-one is an all-purpose lubricant that cleans, lubricates, protects, displaces water, reduces friction and penetrates rust. The six-in-one is said to be safe for use on electrical contacts, vinyl, wood and paint.

Lazer Star Lighting Products Endeavour 3-Watt LED Racer Special Light Bar 805-226-8200 www.lazerstar.net PN: LX2320-RS Endeavour LX LED light bar, featuring 3-watt, double-row Cree LEDs. Racer series offers a single row of each amber and white LED together in a single bar.		Lazer Star Lighting Products LX 10-Watt LED Light Bar 805-226-8200 www.lazerstar.net PN: LX1008C Discovery LX 10-watt LED light bar, featuring cutting-edge Cree technology. The 10-watt LED units are said to be the highest producing available on the market today. Emitting more than 1,000 Lumen per LED.

BMF Wheels Inc. UTV Wheel 888-313-2580 www.bmfwheels.com PN: U1280RZR44 A 12x8 4+4 offset Kane death metal black finish.		Galaxy Helmets & Accessories 339-B GLX Modular Helmet With Bluetooth 626-359-0900 www.glxhelmets.com PN: 339-BTMB The 339-BTMB GLX modular helmet with Bluetooth.

Axia Alloys Gun/Shovel All-Purpose Roll Cage Mount 480-216-6266 www.axiaalloys.com PN: modap All-purpose mounts can be used to mount guns, shovels, flashlights, etc. to any size cage using the Axia Alloys modular roll cage accessory mounting system.		Hot Shoppe Designs Inc. Custom-Made Crew Shirts 949-487-2828 www.hotshoppedesigns.com PN: P-5 Tech Shirt Hot Shoppe has been a U.S. manufacturer of custom apparel from concept to design for teams, companies, special events and trade shows for 26 years.

BMF Wheels Inc. Grille 888-313-2580 www.bmfwheels.com PN: GFD-6100 A ’11 Ford Super Duty black mesh grille.		Brookshire Innovations LLC Eclipse (EKLIPES) Mixed Merchandise Display 916-786-7601 www.eklipes.com PN: EK1-106 From Brookshire Innovations comes the Eclipse (EKLIPES), touted as the world’s first and only motorcycle cellphone and GPS adapter 16-piece display pack. The Eclipse (EKLIPES) new viper system works on all motorcycles, scooters, ATVs, jet skis and snowmobiles.

BMF Wheels Inc. Novakane 5 888-313-2580 www.bmfwheels.com PN: 461B-790512712 A 17x9 Novakane 5–12mm offset death metal black finish.		SSV Works WP-OJP 818-991-1778 www.ssvworks.com PN: WP-OJP The SSV Works weatherproof overhead iPod docking station with two speakers fits in a factory ’76–’06 Jeep Wrangler CJ/YJ/TJ cage.

Axia Alloys 5-in. Convex Mirror–Tubing Mount 480-216-6266 www.axiaalloys.com PN: mod5sm The 5-in. billet arm convex mirror can be adjusted to mount on a roll cage at any angle. Uses the Axia Alloys modular clamping system to mount to any size tube.		Axia Alloys GoPro Camera Roll Cage Mount 480-216-6266 www.axiaalloys.com PN: morpro Billet GoPro camera mount can be adjusted to any angle. Locks into position to eliminate vibration. Uses the Axia Alloys modular roll cage mounting system to mount to any size cage.