SEMA News—September 2012


OMIX/Rugged Ridge Announces New Off-Road Success Center at the 2012 SEMA Show

  OMIX/Rugged Ridge, provides business owners and decision makers interested in the dynamic Jeep and off-road lifestyle market
This British ’44 Willys Special Air Services Jeep will also be displayed in the Off-Road Success Center.
A new SEMA Show feature, the Off-Road Success Center, presented by OMIX/Rugged Ridge, provides business owners and decision makers interested in the dynamic Jeep and off-road lifestyle market an area to exchange ideas, learn new concepts and network with other like-minded people.

Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to visit the educational display in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased.

Hosted by several third-party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep Jamboree USA and OMIX.

“We’re incredibly excited to sponsor this new area and help facilitate the knowledge of the benefits of growing a business that targets Jeep and off-road enthusiasts,” said OMIX President Al Azadi. “When I started my Jeep parts and accessories business 20 years ago, this knowledge was only available through the process of trial and error. Now we can finally share expert knowledge and help other business owners and entrepreneurs be even more successful.”

Each seminar will be facilitated by OMIX personnel and led by industry specialists who will share best practices, tips and tricks for maximizing sales and operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

•Recession-Proof Your Truck Business—Lifestyle Sells!

Learn how to diversify your truck business and cash in on the passion of Jeep and off-road enthusiasts. Facilitated by OMIX Director of Engineering and OEM Sales Matt Stanesic and hosted by SEMA Market Research Manager Gavin Knapp.

•CA$H, the Fuel of Your Business—How to Effectively Create Cash From Your Operations

Imagine having a surplus of cash to drive your business. Put this presentation on your SEMA schedule now because we will teach you how to create positive cash flow. You will also learn a new, simple and extremely effective growth model that will amplify cash creation. Facilitated by OMIX Vice President Brandon Seadorf with key speakers, including a sales-growth expert and logistics expert.

•Data Is the Engine—How to Obtain, Understand and Simplify the Loading of Effective Product Data

Are you frustrated with missing, inconsistent or ineffective product data? Imagine having a process that reduces the time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow your sales through clear product communications for your consumers. Facilitated by OMIX Director of Purchasing Gonzalo Manotas and led by SEMA Data Co-op CEO Jon Wyly.

•Dealerships Dealt a Winning Hand—How Jeep and Truck Dealerships Win Profit in the Aftermarket

Imagine creating increased consumer pull onto your lot and converting a higher-profit sale. Learn how to use aftermarket accessories to ignite the enthusiast in your consumers, pulling them to your showroom and enjoying increased sales and profits. Facilitated by OMIX Business Development Expert Ray Weaver with case-study testimonials by a Jeep dealer who has successfully adopted this approach.

•Bricks vs. Clicks—How Do Brick-and-Mortar Stores Profitably Compete With Online Retailers?

  OMIX/Rugged Ridge, provides business owners and decision makers interested in the dynamic Jeep and off-road lifestyle market
Jeep Jamboree USA will provide several historical international Jeeps for display in the Off-Road Success Center, including this ’47 CJ-2A Fire Truck. Courtesy Jeep Jamboree USA
Does your blood boil when your customer says, ‘But I can get it cheaper online?’ Learn tips and tools to successfully complete each sale without compromising margins while still maintaining customer loyalty. Learn to identify, effectively communicate and capitalize on the great value you offer that no website can. Personal relationships, trust and technical know-how still rule. Facilitated by OMIX Director of Sales Steve Trudeau with a key retail sales expert.

•Dare to Dream—Use Your Passion to Increase Sales in the Jeep and Off-Road Market

Leveraging personal strengths, interests and passion is a formula for success, especially in the growing Jeep and off-road market. No matter how you approach the market, via online, mail-order/catalog, as an installer, storefront or dealership, success can be achieved. Hear OMIX founder and President Al Azadi’s personal story and learn how you can leverage your own expertise to a higher degree from an expert management consultant.

•Social Media: Find, Connect and Engage Customers—Build Relevant Content and Consumer Advocates to Achieve Greater Success

Social media is here to stay, and it is changing the way we communicate and interact with consumers. Learn how to leverage a strategy and the tools effectively to become more successful and relevant in the market. Facilitated by OMIX Chief Marketing Officer Sue Otten and featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award-winning Jeepzilla and Black Widow, with a soon-to-be-confirmed social media expert.

“Off-road products and services are a significant and growing source of income for a lot of businesses,” said SEMA President and CEO Chris Kersting. “We applaud OMIX-ADA for adding this innovative training program as part of their presence on the floor of the SEMA Show.”

Further information on the seminars, including confirmed experts, dates and times of each, will be published in the coming weeks. The Off-Road Success Center, presented by OMIX/Rugged Ridge, is located in booth #30147 in the Truck, SUV & Off-Road section of the Upper South Hall of the Las Vegas Convention Center. For additional information on the 2012 SEMA Show, visit the Show website.

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