SEMA News - October 2010
Hottest Vehicles at the Show? How About the Exhibitors’ Choice?!
How many exhibitors have chosen the Mustang as their canvass? How many chose the Camaro? On Monday night before the Show opening, all the vehicles on display in exhibitors’ booths will be counted, and we will deliver the exhibitors’ choice for each of three classes—truck, car and 4x4-SUV. On the opening Tuesday of the SEMA Show, we will host a prime-time media luncheon and announce the winners in each of the three classes.
To add value to this award, the SEMA staff will announce several weeks before the Show the list of “contenders”—the models that will be in the running to win the SEMA Award for the upcoming Show. How will we determine the contenders? A panel of industry experts will look at several indicators of what SEMA Show exhibitors are eyeing as the trend-leading vehicles this year. Show pre-registrations of feature vehicles will be a strong indicator. Among other indicators, we will also look at participation levels in the prior year’s SEMA vehicle Measuring Sessions, design data downloads from our SEMA Technology Transfer program and magazine covers of industry project vehicles.
Once the contenders are announced, debate and discussion will undoubtedly ensue. But it will be the exhibitors’ ultimate selection—the most prevalent vehicle model in each class on display in exhibitors’ booths at the SEMA Show—that establishes the SEMA Award winners. Is it possible a model could win which was not a contender? It’s possible, but it’s pretty unlikely. And such an outcome would be a story in itself!
To add value to the new SEMA Award, SEMA staff will gather and have ready, for each of the contenders, a comprehensive list of the new and exciting products our manufacturers have available for each of these vehicles.
We are very excited to finally have the SEMA Award that brings together the leading vehicle models each year as viewed through the customized, tricked-out and outstanding vision of our SEMA manufacturer exhibitors. What better recognition for the number-one vehicle models in the eyes of SEMA’s exhibiting companies? Look for the SEMA Award unveiling ceremony Tuesday, November 2, 2010 at this year’s spectacular SEMA Show!
—Chris Kersting, SEMA President and CEO