By Ashley Reyes
Manufacturers and content creators attending the 2026 SEMA Motorsports Products & Media Council (MPMC) Media Trade Conference are invited to an upcoming virtual event focused on maximizing reach, authenticity and ROI through stronger collaboration.
Happening Thursday, January 15, at 10:00 a.m., "MPMC Lunch and Learn: Aligning Creators and Manufacturers" will explore the latest trends, expectations and strategies for building long-term value. The session features speakers Lisa Cabalqunito, director of creative services at DriveShop, and Derek Drake, DriveShop CEO, who will offer practical guidance on how brands and creators can collaborate more effectively.
Key takeaways include:
- Authenticity vs. Control: How to balance brand messaging with creator freedom to keep content engaging and trustworthy.
- Contracts and Compensation Trends: What's shifting in rates, crediting and non-exclusive usage agreements across motorsports media.
- Metrics That Matter: Beyond likes and follows, which KPIs brands should track to evaluate campaign success with creators.
Tailored to manufacturer marketing teams, PR professionals, brand representatives and independent content creators, this session will equip attendees with the knowledge to build stronger, more productive industry relationships.
Media Registration is now open for the 2026 MPMC Media Trade Conference, taking place January 27-29, 2026, in Anaheim, California. For more information or to sign up, click here.
