By Ashley Reyes
Applications for the SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase are open at this link, offering truck and off-road builders a one-of-a-kind opportunity to showcase their skills at a prime location during the 2025 SEMA Show.
SEMA News recently spoke with Rick Wallen of Custom FN Customs about his experience participating in the Showcase and winning the TORA Feature Vehicle Best in Show award not just once, but two years in a row. Read on to learn how the Showcase helped elevate his business and why other builders should consider applying.
"Being a part of the TORA Feature Vehicle Showcase has been one of the most pivotal moments in the growth and evolution of our company. Over the last five years, we've experienced incredible transformation, and I credit a large part of that momentum to our involvement with TORA and the broader SEMA network.
"Our '72 Chevrolet Blazer, which received top honors as Best 4WD in the country at the 2023 SEMA Show, and our '93 Mitsubishi Delica, which took the spotlight at SEMA 2024, both served as catalysts that opened doors we never imagined. Today, we're proud to say that Custom FN Customs has grown into far more than a custom build shop--we now work directly with top manufacturers to develop brand-specific, commercialized content that's both creative and effective.
"In the last year alone, we've collaborated with large distributors and OEM manufacturers to bring new, cutting-edge manufacturing processes in-house. This includes the development of high-end, direct bolt-in exhaust systems and other innovative components, designed and built entirely within our facility.
"This growth also led us to expand into a new division: Breezer Windows, a game-changing product line we're excited to officially launch at SEMA 2025. None of this would've happened without the exposure, credibility and industry connections that the TORA Showcase provided.
"For anyone in the truck and off-road world who's wondering whether applying to the TORA Feature Vehicle Showcase is worth it--I can say without hesitation that it is. It's more than a display opportunity; it's a launchpad. It's a chance to get in front of the right eyes, to build real relationships, and to join a community that pushes you to elevate every detail of your craft.
"This industry thrives when we lift each other up--and that's exactly what TORA represents. If you're looking to build your brand, grow your network, and make a real impact, there's no better place to start than here."
Learn more about the TORA Feature Vehicle Showcase and apply at this link by Friday, August 1.
