By Ashley Reyes
The SEMA Professional Restylers Organization (PRO) is helping automotive restylers gain recognition for their talents, build connections with industry leaders and elevate their brand through its signature PRO Cup Challenge at the 2025 SEMA Show, November 4-7, Las Vegas.
Applications are open now and run through Friday, July 15 at sema.org/pro-cup-challenge.
How Does the PRO Cup Challenge Work?
The PRO Cup Challenge invites automotive restylers to showcase their skills by designing an accessory package for a new model vehicle that appeals to a broad audience. As part of the competition, six companies will be selected to display their vehicle in the PRO booth located in the Las Vegas Convention Center West Hall. The goal is to show restylers, dealers and accessory manufacturers the benefit of designing marketable packages rather than one-off vehicles. To qualify for the competition, the vehicle must have maximum labor hours of 40 hours per package installed and have a wholesale cost of no more than $12,500 to the dealer.
The PRO Cup Challenge winner is selected by a panel of judges based on the vehicle's marketability, ease of reproduction, creativity and profitability. SEMA Showgoers will vote for their favorite accessory package and recognize it as the People's Choice Award winner.
Why is the PRO Cup Challenge Important?
New-vehicle owners want their cars to reflect their personality and lifestyle. The PRO Cup Challenge gives restylers an opportunity to meet this demand and highlight how custom options can help dealerships attract new customers and drive repeat business. For manufacturers that partner with PRO Cup Challenge participants to include their parts on the vehicles, the challenge serves as a platform to demonstrate how their products can be used to create stunning, marketable vehicle customizations.
Leading By Example
Classic Soft Trim Pittsburgh, an automotive restyling shop in Pittsburgh, Pennsylvania, won the 2024 SEMA PRO Cup Challenge for its customized '24 Toyota Rav 4 XLE Hybrid. Themed “Northern Lights”, Classic Soft Trim Pittsburgh’s build sheet featured:
- Alea Leather, Interior-Northern Lights
- Alea, Carbon Fiber Heating Pads
- Ironman 4x4, Uber Lite Rooftop Tent
- Ironman 4x4, 2-in. ATS Suspension Lift Kit
- Ironman 4x4, Front Bumper Guard
- Ironman 4x4, 7-in. Scope Driving Lights
- Ironman 4x4, 7-in. Scope Driving Light Covers (Amber)
- Mickey Thompson, Baha Boss A/T Tires (4)
- Enkei, Overland Wheels (4)
- SeatbeltPlanet, REWEB Seatbelts – Lime Green
- Trim Illusion, Mirror and Door Handle Caps
- XK Glow, LED Undercar Lights
- VOXX, 10-in. Smart TV Seatback System
- Llumar, Driver and Passenger Front Window Tint
- TSS Roof and Accents, Wrap & Badges
Applications Now Open
Applications for the 2025 SEMA PRO Cup Challenge until Friday, July 25. If selected, competitors must complete and submit a build sheet with the basic concept of their package by September 5. Apply here today.
To view the build sheets of the 2024 SEMA PRO Cup Challenge competitors, visit this link.
To learn more about the PRO Cup Challenge, visit www.semapcc.com.
PRO is looking for member manufacturers to donate parts or offer parts at a discounted price to PRO Cup Challenge applicants. This is a great opportunity to showcase your products on the vehicles that are selected for the competition. Sign up here.
Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
