By Ashley Reyes
Calling all truck and off-road builders: Are you ready to showcase your talents and creativity on the aftermarket industry's biggest stage?
The SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its TORA Feature Vehicle Showcase at the 2025 SEMA Show, November 4-7, in Las Vegas.
What is the TORA Feature Vehicle Showcase?
The TORA Feature Vehicle Showcase is a popular feature of the SEMA Show that highlights up to 10 unique truck and off-road builds on the outside walkway between North and West Halls of the Las Vegas Convention Center--known as the TORA Feature Vehicle Trail. The Showcase spotlights the latest trends and products driving the light-truck and accessory industry and gives builders a rare opportunity to promote their skills to a global audience.
What types of vehicles qualify?
Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality.
Custom FN Customs' spotlights its customized '93 Mitsubishi Delica Overland in the 2024 TORA Feature Vehicle Showcase. Upfitted with more than 50 aftermarket products, the truck earned the TORA Best in Show Award voted on by SEMA Showgoers.
What are the benefits?
The SEMA Show is the best-attended trade event in the specialty-equipment industry. Having a vehicle included in the Showcase brings invaluable exposure for TORA member companies and puts their work in front of thousands of industry professionals, buyers and the media. It also increases awareness of the builders and manufacturers whose parts are on their vehicle.
All selected vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced in front of industry peers during the TORA SEMA Show Reception. Also, all vehicles are promoted on TORA's social-media channels and SEMA News up to and during the SEMA Show.
Rick Wallen, owner of Custom FN Customs, accepts the TORA Feature Vehicle Best in Show Award at the 2024 SEMA Show
Who qualifies to apply?
Qualifying companies must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares-- the fundraising arm of SEMA that supports a variety of children's charities.