By SEMA News Editors
Tread Lightly! Renews Partnership With Ford Performance Racing School
Tread Lightly!, a Utah-based nonprofit dedicated to promoting responsible motorized recreation through education and stewardship programs, has renewed its partnership with the Ford Performance Racing School.
"We are thrilled to continue our relationship with the Ford Performance Racing School," said Evan Robins, Tread Lightly! assistant director-programs. "By incorporating Tread Lightly! ethics into its curriculum, the Ford Performance Racing School is directly supporting our mission to educate new owners on how to offroad responsibly."
As an official partner of Tread Lightly!, Ford Performance Racing School will help to educate off-roading enthusiasts who attend its Raptor Assault and ST SUV Experience programs on the Tread Lightly! mission and the importance of responsible motorized recreation to keep outdoor spaces open, healthy and beautiful.
The Raptor Assault and ST SUV Experience programs include on-the-trail training and a classroom setting to demonstrate the performance capabilities of the Ford Raptor (F-150 and Ranger) or ST SUV (Explorer). These programs operate in controlled environments in Tooele, Utah; Park City, Utah; Concord, North Carolina; and Asheville, North Carolina. Participants will receive educational material and practical, hands-on experience to learn not only how to operate their vehicles on off-road terrain, but how to do it sustainably.
For more information, visit fordperformanceracingschool.com or treadlightly.org.
Yokohama Tire Releases New Educational Tire Safety Video Series
Yokohama Tire is launching five new videos to help consumers learn more about tire safety and maintenance.
The short videos are hosted by Christian Schauf, an avid off-roader/adventurer, who is also the founder and CEO of Uncharted Supply Company, a manufacturer of high-quality survival systems. The educational videos are being released in conjunction with the U.S. Tire Manufacturers Association's National Tire Safety Week initiative, which runs through July 4.
"The one- to two-minute videos clearly explain to consumers the importance of tire safety and care in an easy-to-understand format," said Alan Holtschneider, Yokohama's director of marketing.
Holtschneider said the video segments include understanding tire sizing information, uniform tire quality grade (UTQG), tire life and tire pressure.
The first video, on sidewalls (tire markings and warnings), is live on Instagram and new ones will continue to be posted each day throughout Tire Safety Week.
For more information, visit yokohamatire.com.