News

Movers & Shakers: RANDYS Worldwide Announces Total Takeover 3, CARSTAR Owners Overcome Tragedy

By SEMA News Editors

RANDYS Worldwide Announces Total Takeover 3: Nationwide Call to Dealers
Total Takeover 3

 

RANDYS Worldwide has announced that its annual dealer promotional program, Total Takeover, will be held on April 11.

Now in its third year, the program invites dealers from across the nation to unite for a national takeover day for an exclusive opportunity to showcase and celebrate products from premier RANDYS Worldwide brands, including Yukon Gear & Axle, ICON Vehicle Dynamics, Cognito Motorsports, Carli Suspension, Dynatrac, USA Standard Gear, Zumbrota and Van Compass.

"After two tremendously successful events, we are proud to bring Total Takeover back for a third year and what we anticipate being the biggest one yet," said RANDYS Worldwide Vice President of Marketing Neal Hollingsworth. "This program has proven to be a phenomenal platform for uniting our dealers while providing an engaging local event platform for their companies. We're excited to continue this tradition of excellence with the support of our partner brands."

Beginning on February 4, dealers are invited to register their shop at this link to receive an extensive promotional event package that will include crew shirts, banners and turn-key social-media graphics as a participant. In addition, dealers will receive product discounts on participating brands for vehicles being upgraded for the program. Dealers may register up to the March 7 deadline. The day of the event, dealers nationwide will transform their businesses into hubs of excitement, innovation and collaboration alongside their customers throughout the day.

"Total Takeover 3 is designed to elevate engagement and create interest for our dealers at a local level," added Hollingsworth. "More than just an event, this is an opportunity for dealers to connect with customers, amplify their market presence and align with the top-tier brands driving innovation in the industry. Backed by targeted marketing efforts and brand support, participants will experience a day of unparalleled exposure and growth."

For more information, visit randysworldwide.com/total-takeover-3.

 
CARSTAR Owners Show Resilience After Devastating Pasadena Fire

Armen and Datevig Daghlian, owners of CARSTAR Douglas Auto Body & Paint, have faced an extraordinary set of challenges following a devastating fire that tore through their home on the evening of Tuesday, January 7 in Pasadena, California.

While the fire destroyed their residence, leaving the Daghlian family effectively homeless, they have shown incredible resilience and determination as they navigate the aftermath.

Since the fire, Armen, Datevig and their children have relocated four times, moving from hotel to Airbnb in search of stable housing. Unfortunately, the local rental market has seen significant price hikes, making it even more difficult for the family to secure a permanent place to live. The financial burden has been compounded by gaps in their home insurance coverage, which, despite the family's best efforts to secure comprehensive wraparound protection, has left them struggling to cover the costs of rebuilding their home.

In the face of such adversity, Armen and Datevig's story is one of courage and compassion. On the night of the fire, with no authorities or firefighters arriving in their neighborhood, the Daghlian family took it upon themselves to alert neighbors to evacuate. They even helped an elderly neighbor evacuate his home--an act of kindness that likely saved the man's life as his home was also lost to the fire.

"That night, we had to make quick decisions and act fast to protect our family and neighbors," said Armen Daghlian, owner of CARSTAR Douglas Auto Body & Paint. "The strength of my family and the support from our community has been overwhelming. We're deeply grateful for all the help we've received, and it gives us the resilience to keep moving forward. We're committed to rebuilding--not just our home, but also the sense of stability we've always had. We couldn't do this without the love and kindness of others."

Thanks to the dedication and support of their team, the Daghlian family has been able to maintain the business that has supported them for many years. Despite the business's stability, however, the family faces a long and challenging road ahead as they rebuild their lives.

"Armen and Datevig have always been pillars of strength for their community and team," said Scott Paul, SVP of operations, US Collision. "Armen's faith amidst the chaos is truly inspiring. Their resilience in the face of such hardship lifts everyone around them. We stand by them during this difficult time, and we know the community will continue to offer support in whatever ways possible."

To support the Daghlian family, visit gofundme.com/f/daghlian-family