Councils & Networks

FLN Member Spotlight: Emma Sauve of Mobsteel/Detroit Steel Wheel Company

By Ashley Reyes

The SEMA Future Leaders Network (FLN) has named Emma Sauve,FLN creative director at Mobsteel/Detroit Steel Wheel Company as the network's newest spotlight member.  

Get to know Sauve in her interview with SEMA News below. 

SEMA News: What is the best advice you have ever received?   

Emma Sauve: Never tell someone to do something that you don't know how to do yourself. My boss Adam Genei told me that when I first started working at Mobsteel and Detroit Steel Wheel. I think that really established a level of respect immediately within our workflow. Applying that in my personal life gives me a level authority without coming off as a phony jerk.

SN: What keeps you in the industry? 

ES: It's always changing, always stimulating, and there's always work to do. I like to work with my hands and share the stories that build our industry. We build cars and large diameter steel wheels, I get to connect with our customers firsthand, share the story behind their builds and photoshoot the vehicles for different media outlets. It blows my mind that this industry has really only been around for 120 years, we are just getting started in an already packed and stacked automotive world.

SN: Where can you be found on a Saturday?   

ES: A lot of times, shooting photos or video of one of our projects going on at the shop, cars and coffee, teaching workshops on social-media management, or covering one of the many shows in our industry. Besides working, my favorite downtime is hanging out in Detroit, listening to the music of the city, eating, drinking, being merry, and movies, of course.

SN: How do you prepare for an important meeting?  

ES: I research who I'm meeting with, the company, and their social media. I'm looking for common ground where we can move forward and build something together. I think presentation is huge too, I always have an updated copy of our business plans and procedures, and dress to impress.  

SN: If you could go to lunch with one industry leader, living or dead, who would it be?   

ES: Albert Kahn--he designed the first daylight plants here in Detroit, changing the workflow of modern manufacturing. [He also helped build] Detroit, which I consider still to historically be the automotive capital of the world. I want to know what it was like in Detroit in the boom, and how he envisioned our city shaping out. 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.