Road to the SEMA Show: Feature Vehicles

SEMA Vice President of Events explains how the Feature Vehicle Program provides exhibitors with the opportunity to reach more buyers at the 2022 SEMA Show.

The halls of the SEMA Show are decorated each year with custom vehicles that infuse the automotive industry with excitement and creativity. New makes and models with the latest upgrades and dynamic custom builds give attendees an awe-inspiring look at the market's advanced tech and ingenuity. Rock crawlers and off-road machines, classics, modern and vintage hot rods, racecars, musclecars and more connect attendees with trends and products from around the world.

Vehicles at the Show do more than turn the heads of attendees. They provide an instant, visual impression of an exhibitor's products and business. They are also there to inform. All vehicles at the Show include a QR code that provides detail about the installed specialty parts and products, and where the companies are located at the 2022 SEMA Show.

To expand your brand at the Show and build additional buyer outreach, the Feature Vehicle Program is available to showcase cars and trucks with your parts at designated spots in and around the convention center. It is one of the easiest ways to expand your Show presence and guide more buyers to your booth.

The deadline to participate in the 2022 SEMA Show Feature Vehicle Program is Friday, July, 29. Complete the form at

More information about the 2022 SEMA Show is available at