By Della Domingo
The SEMA Show Online Media Center is a central hub where media go to obtain news from SEMA Show exhibitors.
Exhibitors can submit release to be included by visiting www.SEMAShow.com/press. While journalists rely on the SEMA Show Online Media Center to obtain news and information, they are often inundated with press releases and may not use everything they see. To develop a release that will catch a reporter’s attention, below are some tips:
- Use a strong, short headline that catches the attention of the reader.
- Keep the press release brief. Introduce the product without added fluff. Readers want to know what the press release is about right from the beginning.
- Include a photo when you can. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
- Always include your booth number and contact information.
Exhibiting companies can submit their releases at www.SEMAShow.com/press.