Exhibitors: 5 Ways to Let Buyers Know You're SEMA Show-Ready

By Rachel Tatum

SEMA ShowThe automotive industry is excited to reconnect with manufacturers this November in Las Vegas for the 2022 SEMA Show. While buyers at the SEMA Show often stop at booths that catch their eyes, 70% of buyers arrive at the SEMA Show with a plan and a list of exhibitors that they want to see. Here are five ways to advertise you’re coming to this year’s Show.

Update your website!

Include messaging on your website to notify clients that you're attending this year’s SEMA Show. Buyers and media start planning their SEMA Show activities early. Don't miss the opportunity to notify clientele that you're attending the industry’s hottest trade event of the year! SEMA has compiled readymade tools that may be used in conjunction with your own marketing materials.

Write a Press Release!

The SEMA Show Online Media Center is an easy and effective tool to help exhibitors get their press releases to journalists covering the SEMA Show. Available exclusively to SEMA Show exhibitors, the site allows them to submit press releases and photos at no cost.

Tips to Writing an Effective Press Release

  • Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted. Include a photo. Releases with photos are more likely to be used than those without photos. Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor's booth. Exhibitors can upload their press releases now.

Update Your Email Signature!

Notify existing buyers that you're attending the SEMA Show by updating your staff's email signature to include SEMA Show dates and your booth number. Need a hand? Download this official SEMA Show email signature graphic to get you started.

Tell Your Social Media Followers!

SEMA Show attendees are encouraged to continue updating their social media feeds with content focused on plans for November’s event. Free social tools can be downloaded from the SEMA Show website. Don't forget to use the official hashtag, #SEMA2022, and tag us so we can engage with your posts!

Social Copy Ideas

  • Did you hear? We're in for this year's SEMA Show! We can’t wait to see you in Las Vegas—it’s been too long!
  • We're In! Visit us in booth #_________ for this year's hottest automotive event. We're looking forward to reconnecting with you at #SEMA2022!
  • Don’t miss out! This year's SEMA Show is on and WE’RE IN!
Newsletter/Email Notifications!

Update your newsletter, blog or emails to include information notifying clients that you're attending the 2022 SEMA Show. Need help with graphics? Visit for additional information.