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Automotive Entrepreneurs Invited to Apply for SEMA Launch Pad Competition

By Ashley Reyes

Emerging entrepreneurs and innovators of new automotive products are invited to enter their companies and brand-new inventions through the 2022 SEMA Launch Pad competition at  

Launch Pad

Dustin Woolf, owner, Woolfpack Racing, won the 2021 SEMA Launch Pad competition with his product, Natural Nitrous.

SEMA Launch Pad is a premier product-pitching competition for budding entrepreneurs in the automotive aftermarket industry. Through the program, selected applicants will be hand-picked to receive brand exposure, access to business resources and the chance to win a grand-prize package valued at $92,000 to launch their product or service into the marketplace.

“The automotive aftermarket is comprised of countless entrepreneurs who are extremely passionate in creating new products and providing solutions for enthusiastic car owners who love to modify, maintain, restore or personalize their vehicles,” said RJ de Vera, SEMA vice president of marketing. “SEMA Launch Pad helps bring these emerging inventors to the forefront by providing a platform for them to potentially take their new creations to the next level.”

Fifteen semifinalists will be selected in June to participate in the first round of pitching and be invited to exhibit at the 2022 SEMA Show in Las Vegas in November. The top five finalists will pitch their products to a panel of industry judges during the SEMA Show, where a final winner will be selected.

SEMA Launch Pad is open to business owners or company-leading executives (president, CEO, CFO, COO or vice president) over the age of 18. Applicants must offer a product or service that is a functioning prototype, functioning concept or currently for sale.

Applications to participate in SEMA Launch Pad must be submitted online at by June 13, 2022.