By Della Domingo
 Beginning Monday, November 2, at 9:00 a.m. (PST), SEMA360 attendees will be able to watch as Friedlinghaus and the West Coast Customs crew modify a vehicle nonstop and complete the build in 24 hours. |
Ryan Friedlinghaus will shut down his shop in Burbank, California, for five days, to bring SEMA360 the first-ever 24-hour vehicle build, exclusive live interviews and breakout sessions never seen before. Available only through SEMA360 on November 2–6, the West Coast Customs Showcase is one of the many features and activities that will take place on the online event during SEMA week.
Beginning Monday, November 2, at 9:00 a.m. (PST), SEMA360 attendees will be able to watch as Friedlinghaus and the West Coast Customs crew modify a vehicle nonstop and complete the build in 24 hours. During the remainder of the week, the SEMA360 West Coast Customs Showcase will continue broadcasting live from the West Coast Customs facilities to bring attendees exclusive interviews and breakout sessions, with entertaining stories and how-to tips for builders and customizers.
As a trade-only event open to automotive aftermarket buyers, including but not limited to retailers, resellers, distributors, restylers and installers, SEMA360 requires registration and a login. Early registration is recommended to avoid delays in login information being sent. Additional details about SEMA360 taking place entirely online on November 2–6, are available at www.sema360.com.