By Rachel Tatum
 The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost. |
Journalists are often bombarded with press releases and emails. The SEMA Show Online Media Center is an easy and effective tool to help exhibitors get their press releases to journalists covering the SEMA Show. Available exclusively to SEMA Show exhibitors, the site allows them to submit press releases and photos at no cost. Note the following tips prior to submitting a press release:
- Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
- Include a photo. Releases with photos are more likely to be used than those without photos.
- Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.
An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now. SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist.
For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.