By SEMA Editors
Reflecting the growing popularity of the overlanding lifestyle, the SEMA Overland Experience features dozens of vehicles outfitted for exploration and survival in off-the-grid environs.
Buyers at the 2019 SEMA Show can see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. The dedicated section in the Performance Pavilion opened Tuesday, November 5, and featuring dozens of customized vehicles with portable kitchen systems, fully popped-out tents and sunshades. The vehicles are all outfitted for long-term backcountry exploration and survival in off-the-grid conditions. Also in the area, experts are sharing information and discussing trends, business opportunities and challenges in the overlanding market.
“The new Overland Experience showcases a growing trend in the market,” said Tom Gattuso, SEMA vice president of events. “With overlanding products, vehicles and education displayed in a centralized location, buyers will gain a comprehensive understanding of what the market entails and how they can build overlanding into their businesses.”
With many similarities and connections to off-roading, overlanding products are common at the SEMA Show. The phenomenon has roots in countries including Australia and South Africa and certain parts of South America, and has taken off in the United States during the past decade.