Grow Your Overseas Business—Register for Biannual SEMA Export Fair

By Linda Spencer

SEMA Export Fair
2019 Export Fair participants will have the opportunity to meet one-on-one with international buyers and learn top tips and best practices to grow their export sales.

Meet one-on-one with international buyers and learn top tips and best practices to grow your export sales at the 2019 SEMA Export Fair. The July 23–24 event, held at the SEMA Garage in Diamond Bar, California, includes seminars featuring seasoned exporters, overseas buyers and other key stakeholders. The biannual event, co-sponsored with the U.S. Department of Commerce, is limited to the first 100 registrants.

Special features:

  • Sessions include: “How to Find Whether Counterfeits of Your Products Are Being Sold on Popular Online Platforms,” such as Alibaba, and the steps to quickly have these fakes removed; “Racing in the UAE and Surrounding Companies: Opportunities for U.S. Manufacturers;” and “How to Communicate Effectively With Overseas Buyers: Hint—It’s NOT by Email!”
  • 20-minute private, confidential meetings with an IPR attorney to learn about taking the appropriate steps to protect your patents and trademarks.
  • One-on-one meetings with trade buyers from top overseas markets, including Australia and the United Arab Emirates.
  • A networking happy hour.

Who should attend? Companies that want to grow their businesses through exporting. The program is designed to offer current exporters the opportunity to exchange best practices and discuss strategies for overcoming problems that cost them time and money, whether it be identifying the right mix of products based on the vehicles on the road in the targeted market; the most cost-effective and expedient way to getting your products to overseas customers; getting paid; and protecting your trademarks, patents and copyrights. The program is also designed for those new to exporting who would like to learn how to get started in growing their customer base to reach some of the estimated 90% of buyers located outside the United States.

2019 SEMA Export Fair registration is limited. The cost is $125 for the first participant per company and $65 for each additional participant from the same company.