Upcoming Conference Call to Focus on SEMA Middle East and Australia Programs

By Linda Spencer

International Trips
Participants of the 2018 SEMA Middle East Business Development Program will exhibit at the Abu Dhabi-based Custom Show Emirates. In Australia, participants will exhibit at the Melbourne-based MotorEx show. Program fees for each event include a turnkey booth, hotels and meals. Federal grants are available for qualified companies.

SEMA will host a business-development program conference call, December 13, at 10:00 a.m. (PST), for members who want to learn more about trips to two promising overseas markets—Australia and the Middle East. Hear from SEMA's international department and fellow members who have participated in prior business-development programs. Topics will include information about the venues, with whom attendees will meet, turnkey booth details, costs and available federal grants.

Contact Kristin Atwan at to obtain the conference call-in numbers.

SEMA Middle East—Abu Dhabi, United Arab Emirates (UAE), April 3–8

Participants can learn the potential for their products in the customizing-crazy UAE and surrounding region (buyers attended the 2017 event from 11 countries), where consumers are eager to get the latest U.S. products for classic-car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization make this an attractive region.

Exhibitor registration.

SEMA Australia—Melbourne, Australia, May 24–28

Participants can explore this market of true gearheads and the opportunities for manufacturers of sought-after products for SUVs/pickups, street performance and racing. Sales of the new Ford Mustang are red-hot, and rumor has it that Australia has more hot rodders per capita than anywhere else in the world.

Exhibitor registration.

U.S. government support is available for qualified companies. Slots are limited, so register now.

For more information, or to schedule a conference call to discuss the SEMA Business Development Program, contact Linda Spencer at