By SEMA Editors
Gold Lot
 SEMA Ignited features Drifting demonstrations, a cacklefest, hundreds of custom vehicles, the announcement of the Battle of the Builders® winner and more. |
Head to the Gold Lot for Kia Stinger Demonstrations
Kia Motors America will show off its new Stinger GT at the SEMA Show. Located in the Show’s Gold Lot across the street from the Las Vegas Convention Center (LVCC), the automaker will have two courses to entice Showgoers—a high-performance drifting deomnstration drive, and a 0-60 mph-0 ride and drive where attendees can get behind the wheel of Kia’s 2018 Stinger.
Unwind at SEMA Ignited—The Show’s Official Afterparty
SEMA Show week culminates at SEMA Ignited, the official after-party across the street in the Gold Lot, just a short walk from the LVCC. Open to the public and starting immediately after the Show closes, the annual event gives consumers the opportunity to see some of the vehicles that were on displayed in the Show’s halls, while enjoying food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and industry professionals get in free with their SEMA Show badges.
Bronze Lot
 The Continental Tire Extreme Driving Experience, Powered By BMW | |
More to Do in the Performance Pavilion
The Performance Pavilion is one of four expansion areas dedicated to first-time and featured exhibitors. Located to the south of the Las Vegas Convention Center near the DUB magazine exhibit area, the Performance Pavilion connects buyers to new manufacturers in every segment of the marketplace. In addition, this year, the Performance Pavilion has been enlarged to include even more exhibitors.
West Coast Customs Experience
The West Coast Customs Experience will return for 2017 and provide an interactive experience that’s been a favorite among attendees for many years. The crew from West Coast Customs offers amazing opportunities to get high-quality, professional training from some of the most talented installers in the industry.
The Continental Tire Extreme Driving Experience, Powered By BMW
Check out the Continental Tire Extreme Driving Experience located in the Bronze Lot next to the Las Vegas Convention Center’s South Hall. Show attendees will see and feel the characteristics of high-performance rubber, and they can go for a ride with a professional race driver.
Taxis, Limousines, Uber and Lyft
One of two designated drop-off and pick-up areas during the SEMA Show is located in the Bronze Lot. This transportation hub is located on the East side of the Performance Pavilion
Silver Lot
 SCORE Baja 1000 Experience |
SCORE Baja 1000 Experience
The Silver 3 Lot at the front of the LVCC’s South Hall will be transformed into the ultimate off-road and desert-racing exhibit for the 2017 SEMA Show. The SCORE Baja 1000 Experience will include a host of displays and activities. The perimeter of the lot will house display rigs and exhibits. The middle will feature up to 50 Baja 1000 Trophy Truck and Class 1 race vehicles. Late Tuesday afternoon, the Trophy Trucks will be rolling out of the convention center headed to the Las Vegas Motor Speedway for a live qualifying event for the Baja 1000. The stage will host all of the press and SCORE Baja 1000 qualifying activities and presentations.
Ford Out Front
Ford invites attendees to take an adrenaline-pumping spin in a high-powered vehicles at the Ford Our Front course. Attendees will feel the thrill of riding in a collection of high-performance machines. Professional drivers put the vehicles through their real-life paces on a closed-course proving ground, allowing riders to get experience the latest in performance engineering.
Shell “Pioneering Performance” to Feature Top Builds, TV Personalities and Live Bands
The Shell “Pioneering Performance” experience returns to the 2017 SEMA Show with innovation, collaboration and technology as the theme for the area. Jeff Allen, host of “The Car Chasers” and the “Skidmarks Show” podcast, will be running things from the stage, joined by celebrity co-hosts, automotive builders, TV personalities and live bands. The stage will also feature daily group autograph sessions featuring leading voices in the industry.
 Beginning in the LVCC’s Silver Drive, the SEMA Cruise kickstarts Friday night’s fun, leading the crowd to the Gold Lot and SEMA Ignited, the official after-party of the 2017 SEMA Show. |
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The SEMA Cruise—An Annual Tradition
Beginning in the LVCC’s Silver Drive, the SEMA Cruise kickstarts Friday night’s fun, leading the crowd to the Gold Lot and SEMA Ignited, the official after-party of the 2017 SEMA Show. The Cruise features hundreds of Show vehicles parading to the Gold Lot, delighting thousands of fans and local enthusiasts who gather annually to enjoy the spectacular procession.
Orange Lot
GM Proving Grounds
The GM Proving Grounds puts cars to the test as they tear up the track to the delight of onlooking attendees. Check out the Orange lot to see high-intensity demos of the latest tires, suspension, performance products and more.
Toyo Treadpass
The Toyo Tires Treadpass connects the Central and South Halls of the LVCC. More than just a shortcut, the Treadpass has become a destination featuring dozens of unique cars and trucks as well as the full line of Toyo Tires products. Visitors can also relax in the Recharge Lounge, recharging their mobile devices and their legs while enjoying the latest Toyo Tires videos.
Blue Lot
Taxis, Limousines, Uber and Lyft
One of two designated drop-off and pick-up areas during the SEMA Show is located in the Blue Lot. This transportation hub is located on the East end of the Grand Lobby, adjacent to the Central Hall.
Food Trucks
To help provide Showgoers with more food options, food trucks, featuring a variety lunch dishes, snacks and beverages, will be available in the Blue Lot during Show hours.
Show Parking
- Gold Lot – Limited parking is available in the Gold Lot for $10 per day Monday–Thursday. There is no parking in the Gold Lot on Friday.
- Diamond Lot – Limited parking is available in the Diamond Lot Monday–Friday, for $10 per day.
- Platinum Lot – Limited parking is available in the Platinum Lot Monday–Friday, for $10 per day.
For navigation to the LVCC Parking Lots, please use the following addresses:
- Diamond Lot: 283 Elvis Presley Blvd., Las Vegas, NV 89109 (Monday–Friday)
- Gold Lot: 316 Convention Center Dr., Las Vegas, NV 89109 (Monday–Thursday)
- Platinum Lot: 937 East Desert Inn Rd., Las Vegas, NV 89109 (Monday–Friday)