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Meet SEMA News’ 35 Under 35 for 2017

From a generational perspective, the early days of the automotive specialty-equipment industry were exciting times. Pioneering names became the legendary “garage innovators” of speed and performance products who ultimately changed not only how racers competed on the track but also the ways average consumers everywhere drove on the street. Their inventions and out-of-the-box thinking reshaped ideas of performance, convenience and appearance for the automotive and powersports categories, often raising the bar and setting vehicle trends for the OEMs themselves. In the process, they firmly established the foundations for what is now a mainstream industry worth an estimated $41 billion.