June’s Planning Tips for Exhibitors


By Jason Catullo

Exhibitors can take steps now to prepare for the Show by following some early planning tips from SEMA Show Management.

With the SEMA Show floorplan continuing to fill and registration open, Show Management has provided several tips to help exhibitors get the most value from their experience. Whether introducing a new product line or showcasing installation techniques, conducting a tool demonstration or featuring a project build, there are key steps to take now to help all Showgoers save money, attract more business and be prepared when the Show opens October 31.   

Next Steps for Exhibitors

  1. Registration for exhibitors is available at The primary contact may register the entire staff at one time quickly and easily. Domestic exhibitors (United States/Canada) who register before the early October deadline will receive their badges in the mail.

  2. The Online Media Center is available for exhibitors to announce product and SEMA Show announcements, such as guest and celebrity appearances, descriptions of the new products planned for display, special booth vehicles, product giveaways and more. Note: Many of the press releases and announcements submitted to the Online Media Center are used in SEMA’s Show publications, including the SEMA Show Daily and the September, October and November issues of SEMA News magazine.

  3. Staying on track with planning will help companies take advantage of special opportunities and Show programs that are designed to help them save money. The SEMA Show Exhibitor Services Manual includes the information and forms needed to prepare now for the Show. In fact, many of the booth services (electrical, furnishings, etc.) have discount rates available for placing orders by the early-bird deadlines. Two of the forms suggested by Show management to help track and monitor Show expenses and planning are the Budget Checklist and the Deadline Checklist. The Budget Checklist helps exhibitors track their Show budget based on booth needs. The Deadline Checklist is where exhibitors will find all of the due dates for booth services and rentals, along with the deadlines and advance rates for ordering early.

  4. Those taking part in the SEMA Show Exhibitor Summit will work with Show experts, including SEMA Trade Shows Director Tom Gattuso, to enhance their Show investment through effective planning, marketing and budgeting. Attendees will learn how to minimize costs on services such as material handling and electrical, explore promotional opportunities through sponsorships, and learn proven strategies to drive buyer traffic to their booths.