Battle of the Builders Competition Gives Exhibitors Added Exposure at No Cost

By Becca Butler

Exhibitors are encouraged to enter their vehicles into the SEMA Battle of the Builders competition, taking place after the Show floor closes Friday, November 4.

SEMA Show exhibitors take great consideration in deciding what vehicle to showcase in their booths. For many, this vehicle is their one shot at showing how their products look, and pulling buyers into their booths.

For companies such as Hella Inc., CSF Cooling and Garrett by Honeywell, their display vehicles landed a top spot in the 2015 SEMA Battle of the Builders competition, providing them with added exposure and publicity at no cost.

Not only were these vehicles recognized by automotive experts for their artistry and craftsmanship, they were also featured at the forefront of the SEMA Show, giving thousands of Showgoers an up-close look at the products that were on each build.  

Here’s what these exhibitors considered when they selected their SEMA Show vehicles:

“When searching for a vehicle we want to showcase at SEMA, we first look for one that represents our company Hella; its brand, style and overall theme for the booth we decide to go with that year.”

—Landon Baize, Hella Inc.

“I thought having two matching cars from different spectrums of the automotive market would be very eye-catching. At the SEMA Show, we’re all competing for eyeballs, snaps and attention.” 

—Ravi Dolwani, CSF Cooling

“We always look for unique vehicles to show the diversity of platforms our product can be used on, and the Datsun we featured last year fit that mold perfectly.”

—Justin Ocello, Garrett by Honeywell

Whether it’s a booth or feature vehicle at the 2016 SEMA Show, exhibitors are encouraged to enter their vehicles into the competition by visiting