New Products and Technology

Web Personalization—Tools That Adapt Your Site Based On Who Visits

Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.

The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.