Hot Rod Products From the SEMA Show’s New Products Showcase

Since SEMA’s inception during the ’60s, the hot-rod market has been expanding with new products intended to make the culture of performance and restoration a continuing trend. The New Products Showcase gives Showgoers a shortcut to discovering the cutting-edge products that are keeping this segment on the forefront of the aftermarket industry. Exhibiting a positive trend, the Showcase had a 37% growth in product entries for products classified under the hot rod title. The following pages offer a look at the new products within the hot-rod segment.