By Della Domingo
 The New Products Showcase is rated as the No. 1 attraction for SEMA Show buyers and media and provides visitors with a quick and easy way to see the industry’s latest releases. |
SEMA Show buyers are invited to the first-ever New Products Showcase Happy Hour, taking place after the Show floor closes, Tuesday–Thursday, November 3–5, along the skybridge between Central and South Halls.
With the happy hour taking place from 4:30 p.m.–6:00 p.m., the event gives buyers additional time to visit the New Products Showcase without taking time away from meeting with exhibitors during Show hours. In addition to unwinding with a drink at the end of the day, the Happy Hour is a great time to leisurely peruse the products in the showcase, network with colleagues and relax before dinner.
The New Products Showcase is rated as the No. 1 attraction from buyers and media at the SEMA Show. It provides visitors with a quick and easy way to view products at the SEMA Show. Products are displayed in categories, and buyers and media are able to obtain a personalized list of products that they are interested in. The custom lists include company names, products names and descriptions, booth numbers and a link to a high-res image of each product.
The New Products Showcase will be open Tuesday–Thursday, November 3–5, from 8:00 a.m.–6:00 p.m., and Friday, November 6, from 8:00 a.m.–4:00 p.m.