10 Can’t-Miss Marketing Freebies for SEMA Show Exhibitors

Recorded at the 2015 SEMA Show Exhibitor Summit, here are 10 can’t-miss marketing freebies.

By Becca Butler

One of the biggest mistakes SEMA Show exhibitors can make is not leveraging the free marketing opportunities available exclusively to exhibiting companies. In order to maximize your time at the Show and get the greatest return on your investment, here are 10 can’t-miss marketing freebies.

Three of the top 10 are listed below. For a complete rundown of all 10 marketing freebies for exhibitors, watch the video presentation from this year’s SEMA Show Exhibitor Summit.

1. New Products Showcase

The New Products Showcase is extremely valuable for participating exhibitors and can be directly correlated to the success you have while at the Show. The first product entry is free and will include a professional photograph that is posted on, the SEMA Show mobile app and promoted in SEMA publications. Entered products might also be eligible to win a SEMA New Product Award given to the top product in the different Showcase categories. Exhibitors who do not have a new product may enter a product in the Featured Product category. Buyers and media who visit the Showcase area are issued scanners to select the products that interest them the most. Once the scanner is returned, the buyer will receive more information on the product and its booth number, and exhibitors will receive information on that buyer.

2. Directory Listing

Exhibitors who spend time updating their Show directory listing have a better chance of reaching more buyers. This 60-word company description is included in the directory that is mailed to over 18,000 buyers prior to the Show, and it feeds into, the SEMA Show Daily, and more. Exhibitors are encouraged to avoid talking about being the "best" and adding a marketing spin on their words. Buyers are more attracted to details about your company, what you manufacture, and what makes your product stand out. The Show directory listing free for exhibitors and something that can truly benefit them at the Show.

3. SEMA Ignited

Serving as the culmination of the SEMA Show, SEMA Ignited is the official after-party open to consumers. Exhibitors can participate in Ignited by having a feature or booth vehicle on display for free. Vehicles will exit the Las Vegas Convention Center in the SEMA Cruise on Friday, November 6 and parade across the street to the Gold Lot where SEMA Ignited will be held. Participating exhibitors will be able to use their vehicle as their acting booth space. There will be other displays and booths available for purchase.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Exhibit space is still available at