Show Attractions at the Westgate

By Becca Butler

Cars & Coffee – SEMA Edition will take place on the outdoor patio of the Westgate Las Vegas Resort & Casino starting at 8:00 a.m. each morning of the Show.
The 2014 SEMA Show floor is sectionalized by market segment to make it easy for buyers to focus on the exhibitors that are most relevant to their businesses. Savvy Showgoers will also be sure to visit one of four First-Time and Featured Exhibitor areas. These sections feature an array of new and established exhibitors representing a variety of market categories.

One of the First-Time and Featured Exhibitor areas is located in the Westgate Las Vegas Resort & Casino (formerly LVH). The hotel, which is adjacent to the Las Vegas Convention Center, is a short walk to the north side of North Hall. This area will allow buyers to discover new products, learn about new companies and connect with well-known featured exhibitors.

The First-Time and Featured Exhibitor section is not the only reason attendees will want to make their way over to the Westgate.

Additional attractions include:

General Registration: The general registration area is located in the Westgate, making the area a great place to start your Show route after picking up your badge.

Cars & Coffee: Every morning of the Show starting at 8:00 a.m., buyers are invited to attend Cars & Coffee, SEMA Edition, located on the patio of the hotel. Attendees will be able to grab a free cup of coffee before the start of a busy day.

OPTIMA Street Car Alley: Located between the Westgate and North Hall, an all-new display area, “OPTIMA Street Car Alley,” will showcase the invited competitors of the 2014 OPTIMA Ultimate Street Car Invitational. Interactive entertainment will also take place in the area.

First Time & Featured Exhibitors: There will be tons of business opportunities for buyers to connect with new manufacturers and suppliers and discover new products and innovations when checking out first-time exhibitors.

The Westgate is just one of four areas to visit first-time and featured exhibitors. The other areas will be located in the east end of upper South Hall, on the bridge between South and Central Hall and in the Gold Pavilion across Paradise Road near North Hall.

Visit for a complete exhibitor list.