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SEMA Data Co-op Launches New Management Tools

By Della Domingo

The SEMA Data Co-op's new product data management tools will reduce the time it takes to load and validate large files from days to hours.

The SEMA Data Co-op (SDC) has enhanced its product data management tools to make it easier and faster for auto accessory suppliers to process their files. The new tools, which were introduced last month, will reduce the time it takes to load and validate large files from days to hours.
"We are all very excited about the launch of this important feature," said Bob Castle, SDC vice president of eBusiness and I.T. "It provides much-needed capability to brands with very high SKU counts, sometimes exceeding 1 million records. Now suppliers can easily stage their large files for loading without tedious prep work, and can enjoy the very efficient automation we have built into our PIMS system."  
The SDC’s full-featured solution includes comprehensive data validation tools, unlimited secure storage and an easy-to-use web interface for supplier members to manage their product data. Additionally, data receivers can get exports formatted specifically to their requirements, and can manage delivery of data through a versatile scheduling tool.
Since launching in 2013, the SDC has grown to include more than 285 industry brands and 375 data receivers.
“The SDC is designed to be very simple to use,” said Castle. “Because members do not need to have any prior data management experience and there are no setup charges, joining the co-op is easy and affordable. In fact, no fees are collected until the on-boarding process is completed and data is being exported to receivers.”
The SEMA Data Co-op is an industry-owned and -operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry-standards-based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports.

To learn more about the program, visit or contact Jim Graven at or call 888-958-6698, ext. 4.