Inside the Buyer’s Mind: 7 Out of 10 Buyers Arrive at the SEMA Show With a Plan

By SEMA Editors

 SEMA Show Buyers, Attendees
Exhibitors can reach more buyers through the pre-Show outreach opportunities available in the SEMA Show Daily by posting press releases to the SEMA Show Online Media Center by July 30.

While buyers at the SEMA Show often stop at booths that catch their eyes, 70% of buyers arrive at the SEMA Show with a plan and a list of exhibitors that they want to see.

One way exhibitors can get on a buyer’s list is to communicate their Show-related activities in the SEMA Show Daily. The official publication of the SEMA Show, the SEMA Show Daily is a printed magazine comprised of four issues. The first issue is mailed to 40,000 industry buyers about 30 days prior to the Show, while the other three are distributed onsite to Showgoers during the event.

Because the first issue is sent to buyers in advance of the Show, buyers refer to it when making their Show plans.

To have your news considered for the first issue of the publication:

For maximum exposure, exhibitors may continue to post new releases before, during and after the SEMA Show. Journalists from throughout the world will continue to look to the Online Media Center for news. Separate releases may be submitted to promote products, vehicles, and celebrity appearances.

To read news from exhibitors, visit