By Della Domingo
 The SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face, and provide exhibitors with real-world guidance on how to succeed at the SEMA Show. | |
Hundreds of SEMA Show exhibitors will learn how to promote their new products and target buyers, while getting tips for setting up a cost-effective booth, during the fifth-annual SEMA Show Exhibitor Summit. Taking place at the Las Vegas Convention Center, April 14–16, 2014, the SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face and provide exhibitors with real-world guidance on how to succeed at the SEMA Show.
“Before the Internet and e-mail became so prevalent, SEMA Show exhibitors used to travel to Los Angeles to select their booth locations. Today, exhibitors go online to view a floorplan in real-time and select their space over the phone,” said Peter MacGillivray, SEMA vice president of communications and events. “While the online booth selection process is much more efficient and saves exhibitors time and money, we’ve lost a key opportunity to personally connect with them. The Exhibitor Summit has proven to be extremely valuable in helping us to regain that connection.”
MacGillivray notes that past Summit participants report having gained valuable insight that they attribute to success at the SEMA Show. “We’re able to connect with exhibitors individually and help them with their goals and objectives,” he said.
Topics addressed during the summit include: "Ways to Increase Awareness," "Better Understanding the Buyer," and "Cost-Saving Techniques." Participants may also sit down in one-on-one sessions with Show organizers or Show partners to discuss their unique needs and also tour the convention center.
Registration for the Exhibitor Summit is free, and hotel rooms and all meals during the event are included. Exhibitors are responsible for their own travel to and from Las Vegas, as well as for incidental hotel charges (phone, room service, etc.). Space is limited and certain conditions apply. Details are available at www.semashow.com/summit, or from sales@sema.org or 909-396-0289.
The SEMA Show typically attracts more than 130,000 individuals from 125 countries, making the annual Show the premier automotive trade event in the world. Manufacturers come to the event to connect with industry professionals and to showcase products that enhance the styling, performance and functionality of cars, trucks and SUVs. The 2014 event takes place November 4–7, in Las Vegas. For details, visit www.SEMAShow.com.