Deadline to Participate in New Products Showcase

 SEMA Show, New Products Showcase
Through the SEMA Show New Products Showcase, buyers can preview more than 2,000 of the industry's hottest and newest products all in one area. 

By Jason Catullo

While the first product entry is free, the deadline for exhibitors to enter an additional product in the 2013 SEMA Show New Products Showcase and receive the advance rate of $75 is Friday, October 11. After the deadline, the fee is $150 for each additional product entered into the showcase. Register for the New Products Showcase online at   

The most current SEMA Show survey data indicates that 87% of buyers consider new products their first mission when the Show opens. In addition, one of the first stops for buyers when they arrive is the New Products Showcase because they can preview more than 2,000 new products and technologies in one designated area.

The SEMA Show New Products Showcase also offers all exhibitors the opportunity to enter and display any product as a Featured Product within the showcase. Featured Products may be previously introduced products and do not need to qualify as "new." This collection of the industry's newest technologies and advancements combined with namesake products has helped the New Products Showcase position itself as a beacon of sorts for buyers looking for the latest innovations, updated versions of the industry's hot sellers and classic products that have defined a company's heritage.

Not only does the SEMA Show New Products Showcase help increase exhibitor product exposure during the Show, each product is photographed and the photos and product information are featured throughout the upcoming year in SEMA News. The trade magazine is distributed to 18,000 industry professionals monthly. In addition to SEMA News, the images and details of all products from the showcase are also made available to media throughout the world. An analysis of SEMA Show media coverage showed that exhibitors who participated in the 2012 New Products Showcase had higher levels of exposure in stories after the Show.

For 2013, SEMA has partnered with Autoweek magazine to further increase exposure for all products in the Showcase. All products will automatically be enrolled at no cost into Autoweek's exclusive SEMA Collection digital marketplace, where the products will be promoted to enthusiasts throughout the year. To learn more about Autoweek's exclusive SEMA Collection digital marketplace, visit

More information on the 2013 SEMA Show is available online at