What Has SEMA Done for You Lately?

More Than 50 Free Education Sessions Offered at 2013 SEMA Show

By Zane Clark

The SEMA Education Institute (SEI) will offer more than 50 free education sessions and several “pay-to-attend” courses during the SEMA Show.
Business is a competition with very little room for error. You’ve been running all-out for a couple of years now, with a lean staff and smaller margins—pedal to the metal. But are you running your race smarter? When was the last time you pulled in for a quick pit stop to check under the hood of your business and determine what needs tuning up? Are you up to speed on the latest business technology and industry trends? The SEMA Education Institute (SEI) will offer more than 50 free education sessions and several “pay-to-attend” courses during the SEMA Show. These sessions will provide an unprecedented opportunity for you to swing into a seminar room while you are at the Show and hear from subject-matter experts and industry veterans. During a quick pit stop you can learn:
  • The latest tips and tricks for online marketing
  • Sales and customer-service strategies
  • Industry trends that will impact your business
  • Business management tactics

This week’s featured presentations:

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion – Powered by the Motorsports Parts Manufacturers Council (MPMC)

Presenter: Eugene F. Zelek, Jr., co-chair, Antitrust and Trade Regulation Group, Freeborn & Peters LLP
Description: An increasingly common problem faced by suppliers is resale price erosion caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, various lawful approaches that a supplier can take to prevent or manage this situation will be discussed, as well as which alternatives work best in particular circumstances.
When: Monday, November 4, 2013, from 3:00 p.m.–4:00 p.m. (PST)
Where: Las Vegas Convention Center – N256

Advanced Interior Panel Fabrication Techniques

Presenter: Bryan Schmitt, president of Mobile Solutions USA
Description: Upscale interior enhancements are an integral part of today’s customized vehicles, whether in a street rod, musclecar or modern vehicle. This exciting training session with world-class interior designer and fabricator Bryan Schmitt will demonstrate multiple effective and time-saving techniques to get vehicle interiors on par with other automotive performance enhancements. The techniques and tools shown in this session are designed to spawn creativity with repeatable methods any installer or interior professional can employ immediately for better results and higher profitability.
When: Tuesday, November 5, 2013, from 1:00 p.m.–2:00 p.m. (PST)
Where: Las Vegas Convention Center – N256

For the complete details and the latest education schedule, visit 2013 Education Days.