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Last Chance to Enter New Products Showcase at Discounted Price

  new products
  Thousands of qualified buyers will see your products on display at the SEMA Show's Ideas Alive: Featuring the New Products Showcase.

The deadline to submit a product for the SEMA Show New Products Showcase and receive a discounted price is October 7. While the first product-category submission is still free after October 7, each additional product category submitted is $150. Entries submitted onsite are accepted based on space availability.

The New Products Showcase is located in the east end of the Upper South Hall, next to the Truck, SUV & Off-Road and Powersports & Utility Vehicles sections, and has been themed Ideas Alive: Featuring the New Products Showcase. Located adjacent to Ideas Alive is the "Featured Products" area, which provides an additional opportunity for product exposure regardless of whether a product is "new."

Exhibitors may enter products in either area, though, only the first entry is free. While Featured Products are not eligible for judging, they still benefit from concentrated buyer and media attention creating a terrific opportunity to promote your company in the highly trafficked Ideas Alive section of the Show.

Learning what’s new and making contacts for future business remain the primary reasons that buyers and media attend the SEMA Show. Ideas Alive: Featuring the New Products Showcase is a leading destination on both counts. Ideas Alive will be 25,000-sq.-ft. of activity from 8:00 a.m. to the hall's close every day of the Show. Electronic scanners are provided to make it easy for buyers and media to capture product information and have it conveniently e-mailed to them or printed right there at the Show. 

All new products will also be included in SEMA's annual New Products Awards competition recognizing the advancement and innovation of the industry's latest offerings. Awards from each category are presented at the very popular New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton.

Register now for the New Products Showcase.

Questions? Contact Sheldon Kaye at or call 702/450-7662, ext. 124.

Upcoming Deadlines:

September 30   Booth Food Service (Advance Rate)–ARAMARK
September 30   Exhibitor-Appointed Contractor Application
September 30   Fabric Solutions–Freeman
September 30   Sponsorship Materials Due–Motor Media
September 30   Vehicle Detailing (Advance Rate)–ECA Ltd.
September 30   Student Program Application (Interns)
October 3
  Lead Retrieval Rental (Advance Rate)–CompuSytems
October 7
  Carpet and Cleaning Order (Advance Rate)–Freeman
October 7
  Credit Card Authorization–Freeman
October 7
  Cable Order (Advance Rate)–Smart City
October 7
  Electrical Order (Advance Rate)–Freeman
October 7
  Exhibit Accessories (Advance Rate)–Freeman
October 7
  Exhibit Furnishings (Advance Rate)–Freeman
October 7
  Feature Vehicle Display Application Information
October 7   Hanging Truss, Chain Hoist, Lighting and Stagehand Labor (Advance Rate)–Freeman
October 7   Labor, Installation and Dismantle–Freeman
October 7   Members Lounge Conference Room Reservation
October 7   Method of Payment–Freeman
October 7
  New Products Entry (Advance Rate)
October 7
  Project Vehicle Builders
October 7
  Rental Exhibit Order (Advance Rate)–Freeman
October 7   Rigging Equipment Labor Order–Freeman
October 7   Booth Security Guard Service (Advance Rate)–COPS & Pro-Tect
October 7
  Special Signs and Graphics (Advance Rate)–Freeman
October 7
  Target Time Changes–Freeman
October 7
  Telephone/Internet Order (Advance Rate)–Smart City
October 7   Third-Party Payment–Freeman
October 7   Utilities: Air/Water/Drain Order (Advance Rate)–Freeman