90 Days Until the SEMA Show: Key Updates and Deadlines Here

  Show Floor 2010
  The 2011 SEMA Show is just three months away.


Deadline: September 2

The information for the printed SEMA Show Directory listing is taken from your Exhibit Space Rental Agreement submission. The deadline for changes to appear in the printed SEMA Show Directory is September 2, 2011. The Show contact from each exhibiting company will be receiving e-mails from SEMA with the information currently held by SEMA that will be in your directory listing. The first e-mail was sent on Wednesday, August 3, with the subject line “Your Printed 2011 SEMA Show Directory Listing.” If the information in the e-mail is not correct, then reply to the e-mail with the changes. If you have any questions regarding your listing, please contact Marel Del Rio at or call 909/978-6740.

New this year in the Exhibitor Manual is a budget checklist that will actually calculate your costs for you. It is important as you plan for the upcoming Show to minimize your surprises and be completely in control of what you can expect when you arrive in Las Vegas. Simply go to Exhibitor Manual and the first link under “About the Show” on the left column is the budget checklist. Not only will it make calculations for you, but it also reminds you of most every detail or line item that comes with exhibiting at the SEMA Show.

One of the most important elements of the Exhibitor Manual, and in your planning for the SEMA Show, is the Deadlines Checklist. This one-page pdf document will provide you with all the important dates to have everything ordered for your booth and to ensure the lowest prices possible. Please print this page and have it readily available and posted on your desktop so you can reference it throughout the year. The first deadline is less than one month away so don’t wait too long to start planning!


Deadline to Receive Badges in the Mail: October 14 (domestic) or September 23 (international)

Click here to register today. Complimentary badges are available to exhibitors based on the size of their booth. Additional badges required over the allocated amount are $25 per badge. Unique individual e-mail addresses are required to complete registration for booth personnel. In order to receive a badge, each registrant is required to confirm their e-mail address when they receive their confirmation. If the e-mail is not confirmed prior to the badge mailing, the badges may be held for pick up at the Show.

If you did not receive your exhibitor registration password via e-mail, contact customer service at or call 702/450-7662, ext. 120. Remember, the password is nine numbers (the first two are zeros) followed by the letter O (hint: if you have a password from last year, drop the "S in front and add the letter "O" at the end).


Deadline: October 7

Does your company have a New Product? Does your company have a product, regardless of how long it has been in the market, to highlight and display in a new section of the "Ideas Alive" showcase entitled “Featured Products?” Take advantage of this free marketing opportunity by entering your product in the New Products Showcase. Your first product entry is free if entered by October 7 using your exhibitor password when entering your product online here. Have questions? E-mail or call 702/450-7662, ext. 124.


Deadline: October 7

Don’t be shut out of one of SEMA’s most visible promotional opportunities. Submit your Feature Vehicle Application online by clicking here. Vehicles must be unique and aligned with the industry. Feature Vehicle check-in takes place Sunday, October 30. Select your check-in time when you sign up online. Vehicles are placed as they are checked in. Questions? Contact


Deadline: October 8

Show management and Freeman establish target dates for your freight to arrive (this does not apply to hand-carry freight). Target dates and times are listed online here. At the bottom right corner of the screen, you will see the Target Times separated into four separate documents, depending on your booth number. If you need to change your target date to allow more time to set up or would like it later so you don't have to spend so much on hotel rooms, please contact Ron Pickens at Freeman at to request a time change. All requests need to be in by October 8. You will be advised if a request can be granted.


Business Services (North Hall) Green
Collision Repair & Refinish (North Hall) Red
Hot Rod Alley (Central Hall)
Mobile Electronics & Technology (North Hall) Blue
New & Featured Exhibitors Section (Upper South Hall) Red
Powersports & Utility Vehicles (Upper South Hall) Dark Tan
Racing & Performance (Central Hall) Red
Restoration Marketplace (Central Hall) Gray
Restyling & Car Care Accessories (North Hall) Green
Global Tire Expo—Powered by TIA (Lower South Hall) Red
Tools & Equipment (North Hall) Red
Trucks, SUVs, Off-Road (Upper South Hall) Red
Wheels & Accessories (Lower South Hall) Blue