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Don't Let Evolving Business Technology Pass You Up


  The 2011 Business Technology Symposium will include five essential business technology super sessions presented by leading industry experts.

Whether you’re a small-business owner, on the IT staff or in charge of marketing and sales, you can’t afford to pass up these five essential business technology super sessions presented by leading industry experts. The 2011 Business Technology Symposium (BTS), presented by SEMA’s Street Performance Council (SPC), will be held Wednesday, July 27, 2011, from 10:00 a.m.–4:00 p.m. at the Renaissance Hotel in Long Beach, California. The event will include a networking lunch. Don't miss this opportunity to learn more about emerging trends and technology.

2011 Business Technology Symposium Super Sessions:

Mobile's Role in the Automotive Aftermarket (10:00 a.m.): Today's buyers increasingly rely on their mobile devices to make purchases and do product research. Consumers purchased 90,000 parts and accessories and 2,000 cars per week using eBay apps globally in Q1 2011—and that is only one mobile app example! Find out why mobile is an increasingly influential medium when it comes to auto purchases. Innovations in mobile include VIN barcode scanning to upload vehicle information and one-click-parts finder technology to locate parts and accessories specific to your vehicle. Consumers are most likely to remember a parts purchase when they are at a car show, trading tips with a friend at a sporting event or even at the parking lot walking by a custom car—all when you are on the go. Learn more on why auto purchases, especially repair, replacement and modification parts, are such a great fit for mobile. PRESENTER: Steve Yankovich, Vice President of Mobile, eBay.

Product Design and Manufacturing Technology That Could Change the Aftermarket (11:00 a.m.):
Imagine a world where new products can be designed as shapes on a computer and easily turned into objects using 3-D printers. You can “print” or make a dozen, see if there is a market for them and “print” 50 more with minor modifications using feedback from early users—all while reducing costs and waste. The technology is here and gaining ground quickly. This session will examine design innovation (customer feedback on product development and improvement), the latest in scanning tools and related equipment (purchase and rental), CAD/CAM software (including inexpensive free tools) and additive manufacturing/rapid prototyping machines. The future is here. Don’t miss this intriguing discussion. PANEL: Tom Myroniak, SEMA; Rodrigo Meraz, 3D InfoTech; Brandon Roby, Whole Hog Technologies; Chris Strong, 3D InfoTech; and Terry Wohlers, Wohlers Associates.

Manufacturer & Distributor Online Marketing Essentials (1:15 p.m.):
With limited resources and almost unlimited opportunities, where should your company invest in the digital space? Facebook, Twitter, YouTube, mobile, eCommerce—what will really net the best return on investment? What is the best way to generate new leads and engage current customers? Learn what the current trends are and what’s working best for companies in the aftermarket. PANEL: John Berg, Swirl; Randy Buller, Part Authority; Famous Rhodes, eBay Motors; James Yim, Falken Tire; and Edward Yu, Cie Studios.

Connecting With Customers: Effective Content Marketing (2:15 p.m.):
The rules of marketing have changed. Previously, marketing and sales consisted of blanket messages about your company’s superior products or services. Today’s savvy customers want relevant and valuable content that is tailored specifically to them. This session will examine how to develop and deliver compelling content that will help convert prospects to customers as well as how to keep them engaged. PRESENTER: Robert Rose, Chief Troublemaker, Big Blue Moose.

Capture, Manage & Nurture Leads to Win More Customers (3:30 p.m.):
It is invaluable when a potential customer initiates contact with your company. But how do you attract them? And once you have them, what is the process to convert them efficiently and effectively? This session will discuss how to attract highly qualified customers, nurture them along in the sales process and work toward converting them to a loyal customer. PRESENTER: Kirsten Knipp, Director of Product Evangelism, HubSpot.

SAVE $50 when you register before July 22. Registration must be received by July 25. For more information, visit sema.org/bts.

Click here to view the 2010 BTS highlights video.

To donate door prizes or to inquire about sponsorship opportunities, contact Staci Bostock at 909/978-6693 or StaciB@sema.org.