Exclusive Research on Nine Enthusiast Niches: SEMA's 2011 Annual Market Report Is Here!

  Specialty-Equipment Charts
  The annual "SEMA 2011 Market Report" is now available online here.
The annual "SEMA 2011 Market Report" is now available online here. The report, which provides an overview of where the specialty-equipment market stands at the end of 2010, is available to SEMA members at no cost.

Findings within the report show that U.S. retail sales of specialty automotive products in 2010 generated $28.6 billion, an increase of 2.4% compared to 2009. Considering that the market in 2009 experienced a 12.3% drop, an increase of 2.4% is an indication that a slow but steady growth may be starting in the market again.

Of the three main product segments examined in the report—accessory/appearance products, suspension and handling products, and performance products—the accessory/appearance products segment makes up 39% of the sales for the overall market. The report also includes an in-depth look at nine enthusiast niches within the specialty equipment market: compact performance, light truck, off-road, racing, restoration, restyling, street performance, street rod and custom and other.

The report is compiled from industry sources, consumer research and government statistics, and it includes information on specialty-equipment sales, details on specific market segments, consumer information and industry and economic trends.

To access this report and the other studies available through SEMA, visit the SEMA Market Research Department online. For additional information, contact Gavin Knapp at