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SEMA and Clemson University Project Vehicle Program Prepares Students for Their Futures

  Deep Orange is a project vehicle prototype program involving several SEMA companies at CU-ICAR for pioneering education, research and industry collaboration within the graduate degree program in automotive engineering.

In an effort to immerse students in a setting that resembles the daily business of their future working environment, the Deep Orange project vehicle prototype program at Clemson University's International Center for Automotive Research (CU-ICAR) pioneers education, research and industry collaboration within the automotive engineering graduate degree program.

The initiative, which involves several SEMA-member companies at CU-ICAR, strives for practical application of acquired engineering proficiency in the areas of product development, manufacturing concepts and vehicular electronics through a systems-engineering approach. A new Deep Orange project is started every year to create an engineering concept car two years later.

For more on Deep Orange, join CU-ICAR in booth #36203 for a press conference Tuesday, November 2 at 1:15 p.m. For more information, contact Suzanne Dickerson, director of global business development at 864/283-7100 or e-mail sdicker@clemson.edu.

SEMA and Clemson University Form Strategic Partnership

In 2009, then-SEMA Chairman Jim Cozzie took the podium during the group’s annual Board Officer’s installment ceremony prior to handing over the gavel to current Chairman Rick Rollins, and announced one of the most innovative alliances in SEMA’s 47-year history. Cozzie outlined a partnership between California-headquartered SEMA and South Carolina-based Clemson University, which launched the $215 million CU-ICAR in 2003, to an audience of more than 500 attendees.

“The new alliance represents an unprecedented industry-academia platform for advanced vehicle technology and performance aftermarket education program development, notably forged in the midst of one of the automotive industry’s most challenging periods in history,” Cozzie said. “The automotive original-equipment and aftermarket industries are undergoing serious transformations and will continue to evolve in the coming years. The Clemson relationship can benefit SEMA-member companies by providing vehicle technology and systems integration, product development, testing and validation support to help members leverage new business opportunities.”

According to Chris Przirembel, Clemson University’s recently retired vice president for research and economic development, the partnership represents “an extraordinary opportunity for Clemson, as a major university committed to becoming one of the world’s leading automotive and motorsports research and education centers, to join with SEMA and its powerful industry membership base in a shared mission to help shape the future of the automotive performance aftermarket industry.”

As part of the agreement, Clemson University’s Campbell Graduate Engineering Center on the 250-acre CU-ICAR campus—located midway between Atlanta and Charlotte along I-85 in Greenville, South Carolina—is positioned to serve as a systems integration and testing center for SEMA and its 7,500 members. The academic center houses a variety of laboratories and test cells, including a seven-post shaker in an environmental chamber, a chassis dynamometer in a semi-anechoic chamber, engine test cells, an electromagnetic compatibility chamber and a full-scale vehicle three-dimensional CMM for measuring geometric and physical coordinates of parts and vehicle surfaces.

Dr. Imtiaz Haque, executive director of the Campbell Center, which offers the only automotive engineering Ph.D. in the United States, said an “ultimate goal would be for SEMA and Clemson to collaboratively develop an integrated systems approach for designing and customizing today’s vehicles and vehicles of the future. Among other initiatives, the graduate center will develop prototype project vehicles with the objective of demonstrating the integration of specialty equipment and performance aftermarket components, total vehicle systems and modules, thereby creating new opportunities for interested SEMA-member companies to directly participate.”

SEMA President and CEO Chris Kersting said the Clemson-SEMA relationship supports SEMA’s vehicle technology strategic goals for identifying industry needs and developing effective solutions to assist members with complex vehicle technology challenges and opportunities. “In the midst of these difficult times, we hope to collaboratively develop a clear pathway for the multi-billion automotive aftermarket industry and SEMA-member companies,” he explained.

For more information on the Clemson-SEMA alliance or CU-ICAR, contact John Waraniak, SEMA's vice president of vehicle technology, at johnw@sema.org. In addition, a series of vehicle technology SuperSessions (below) will be held at the 2010 SEMA Show.

Vehicle Technology Briefing SuperSessions Program 2010

Four free SuperSessions will be offered at the 2010 SEMA Show regarding vehicle technology. They include:

FREE: Vehicle Technology Briefing SuperSession: Driving Safe: Vehicle Dynamics Simulation and ESC Performance of Aftermarket-Modified Vehicles, Components and Systems
Date: Monday, November 1, 2010
Time: 9:00 a.m.–12:00 p.m.
Location: N262 LVCC
Organizer and Moderator: John Waraniak, SEMA Vice President of Vehicle Technology
Speakers and Panelists:
• Paul Williamsen, National Manager, Lexus College, Toyota Motor Sales, USA
• Paul Venhovens, BMW Chair in Systems Integration, Clemson University CU-ICAR
• Ed Browalski, Vehicle Technology Consultant, SEMA, President of ACEC
• Kevin Kott, President, dSPACE, Inc.
• Santhosh Jogi, Director of Engineering, dSPACE, Inc.
• Tom Gillespie, Co-Founder and Director, Mechanical Simulation Corp.
• Tim Watts, Vice President, Sales and Marketing, Superlift Suspension Systems
• Gene Petersen, Tire Program Leader, Consumer Reports

FREE: Vehicle Technology Briefing SuperSession: Driving Green Performance: Wild West 2.0
Date: Tuesday, November 2, 2010
Time: 9:00 a.m.–11:30 a.m.
Location: LVCC, South Hall, Upper Level, Booth #30239
Organizer and Moderator: John Waraniak, SEMA Vice President of Vehicle Technology
Speakers and Panelists:
• Keynote: Jim Campbell, Vice President of Performance Vehicles and Motorsports, General Motors
• Neil Young, Musician, Innovator, Green Performance Advocate, Lincvolt Leader
• Peter Diamandis, CEO and Founder, X-Prize Foundation
• Scott Atherton, President and CEO of ALMS
• Imtiaz Haque, Executive Director, Clemson University, CU-ICAR
• Patrick Reininger, Vice President, Polk Research
• Bryan Krulikowski, Vice President, Morpace
• Azhar Hussain, Founder, TTXGP eGrandPrix

FREE: Vehicle Technology Briefing SuperSession: Performance Oil: Modern Motor Oils and the Aftermarket
Date: Wednesday, November 3, 2010
Time: 8:30 a.m.–9:30 a.m.
Location: N261 LVCC
Organizer and Moderator: John Waraniak, SEMA Vice President of Vehicle Technology
Speakers and Panelists:
• Lake Speed, Jr., Joe Gibbs Driven Racing Oil
• Ron Shaver, Ron Shaver Specialties
• Paul "Scooter" Brothers, SEMA Chair-elect and Competition Performance Group

FREE: Vehicle Technology Briefing SuperSession: Driving Connected: Integrating Automotive and Consumer Electronics
Date: Wednesday, November 3, 2010
Time: 9:00 a.m.–12:00 p.m.
Locations: N262 LVCC
Organizer and Moderator: John Waraniak, SEMA Vice President of Vehicle Technology
Speakers and Panelists:
• Keynote 1: Dr. Andrew Brown, SAE President and Chief Technical Officer, Delphi
• Keynote 2: Peter Appel, Administrator, Research and Innovative Administration, U.S. Department of Transportation
• Richard Wallace, Senior Director, Center for Automotive Research
• Thilo Koslowski, Managing Vice President of Automotive, Gartner (invited)
• Roger Curtis, President, Michigan International Speedway (invited)
• T.C. Wingrove, Director of Innovation, North America, Visteon (invited)
• Mike Blicher, Director, Business Development, Immersion
• Stephan Tarnutzer, Chief Operating Officer, DGE Inc.