Advice to Adapt Your Collision-Repair Business to Today's Market at the 2010 SEMA Show

  SCRS, I-CAR at 2010 SEMA Show
  If you're in the collision-repair business, take advantage of the unprecedented educational programs that SCRS and I-CAR are offering at the 2010 SEMA Show.
The Society of Collision Repair Specialists (SCRS) and I-CAR will offer the most exceptional educational opportunities the industry has ever seen under one roof at the 2010 SEMA Show. Whether you own or work in a collision-repair business or whether you sit behind a computer or behind a welder, if you’re a repairer, you’ll find all of the information you need wrapped into one of the most exciting and energizing forums available in the automotive industry.

Daily opportunities for collision repair businesses begin Tuesday, November 2, and run through Friday, November 5, and include:

Tuesday, November 2:
  • I-CAR Collision Repair Training, 8:00 a.m.–5:00 p.m.
  • I-CAR TechPro World Tour, 10:00 a.m.–3:45 p.m.
  • CIC Standards Committee Meeting, 8:00 a.m.–5:00 p.m.
  • NABC Open Board Meeting, 9:00 a.m.–1:00 p.m.
  • SCRS Open Board Meeting, 3:00 p.m.–5:00 p.m.
  • CIC Reception and Networking, 6:30 p.m.–9:30 p.m.
Wednesday, November 3:
  • Collision Industry Conference, 8:00 a.m.–5:00 p.m.
  • I-CAR Collision Repair Training, 8:00 a.m.–5:00 p.m.
  • I-CAR TechPro World Tour, 10:00 a.m.–3:45 p.m.
  • Industry Achievement Awards Luncheon, 11:30 a.m.–1:30 p.m.
Thursday, November 4:
  • SCRS Repairer Driven Education (RDE), 8:00 a.m.–3:00 p.m.: Opening session led by Charles Coonradt, renowned author of The Game of Work. Additional courses by Kristen Felderm, John Sweigartl, Steve Trapp, Guy Bargnes, Toby Chess, Randy Profeta, Patrick McGuire, Esq. and Steven Feltovich
  • I-CAR TechPro World Tour, 10:00 a.m.–3:45 p.m.

Friday, November 5:

  • SCRS Repairer Driven Education, 8:00 a.m.–3:00 p.m.: Courses by Tim Morgan, Tim Ronak, Mike Anderson, Greg Horn, Dave Gruskos, Steve Feltovich, John Webb, David Merrell, Erica Eversman, J.D., Frank Terlep, Cory King, and Colette Bruce
  • I-CAR TechPro World Tour, 10:00 a.m.–3:45 p.m.

For more information about the SCRS Repairer Driven Education program or I-CAR at the 2010 SEMA Show, visit and For additional details about the 2010 SEMA Show, visit

The SCRS Repairer Driven Education series has brought together some of the most influential and relevant speakers of our time in one package, intended to provide you with the information you need to grow, adapt and bolster your business. The seminars represent a wide range of topics that are targeted to appeal to nearly every type of shop in the market.

Below are a few select courses you’ll find in the RDE lineup at the 2010 SEMA Show:

Successful Body Shop Management for the 21st Century
Presenter: Frank Terlep, CEO, Summit Software and Mobile Solutions Inc.
Friday, November 5, 1:00 p.m.–3:00 p.m.

Attendees will learn about and discuss new business processes, technologies, performance measurements and LPIs required to operate a successful collision-repair business in the 21st century. The session will introduce repairers to 21st-century estimating, parts, production, financial, customer service and communications processes, technologies and performance measurements designed to help find or save thousands of dollars per month in sales, revenue opportunities and cash-flow improvements.

Participants will also learn how to cut unnecessary costs and expenses while improving cycle time, quality and customer satisfaction. Advertising and marketing in the 21st century is much different than it was in the ’90s, and the session will also introduce owners and managers to marketing, advertising and communication processes, technologies and strategies to properly engage the "next generation."

Anyone who has attended Frank Terlep’s past presentations will tell you that this is a can't-miss seminar.

"This seminar will be the beginning of a new era in the collision industry, and you better get ready for the ride." –Johnny K., Glacier Collision, Alberta, Canada

"I recommend this seminar for any person involved in a collision-repair facility. Frank gives you a step-by-step plan to execute." –Kathy Mello, TGIF Body Shop, Fremont, California

"I have gone to and paid for many seminars, but this was one of the finest workshops I have ever attended. Frank's enthusiasm and knowledge made it one of the best ever." –Tony Lofrano, F. Lofrano and Son, San Francisco, California

Waterborne: How to Stay Afloat (panel discussion)
Guy Bargnes, vice president, sales/marketing, Painters Supply & Equipment Co.
Thursday, November 4, 10:30 a.m.–12:30 p.m.

This panel discussion will feature four to five shops that have converted their repair facility to waterborne and will explore the dynamics of their individual experiences. The moderated discussion will explore the challenges and benefits of their research, implementation of the product into their operation and will offer businesses considering the switch to a water-based paint department a firsthand look at what to expect in the process.

Panelists will share how they successfully made the switch; warn of pitfalls; and offer advice for shops looking to make a successful conversion. The panel will also feature a Q&A session with the seminar attendees to address specific concerns from shops interested in a better understanding of the process.

"Support throughout the waterborne conversion process is critical,” Bargnes says. “In this session, we’ll hear from shop owners who have successfully converted to waterborne products and explore the various support elements, including help from local jobbers, that made the change successful. Beyond compliance requirements, there are a variety of factors that a shop owner may want to consider in making the change to waterborne products. Our panelists will address their motivations for considering a change and discuss their rationale and strategies for implementing successful conversions."

SCRS will have something for everyone at the 2010 SEMA Show. Visit the SCRS booth (#10745) to learn more about the association, issues that impact the industry and the work being done on behalf of collision-repair professionals. There will also be plenty of fun and excitement with live camera feeds, appearances and Show floor drawings that you won't want to miss.

Visit the SCRS website to learn more about the work of SCRS:

Save $50 on SCRS Repairer Driven Education registration, and another $50 on SEMA Show registration by registering prior to October 17 (offer expires October 28). RDE registration is $225 by October 17, or $275 after October 17 (does NOT include required SEMA Show registration of $25 by October 17, or $75 after October 17).

I-CAR Collision Repair Training TechPro World Tour
Don’t miss out on I-CAR's newest course premiering at the 2010 SEMA Show: Vehicle Technology and Trends 2011 (NEW11). In today's ever-changing marketplace, efficiency is critical to bottom-line performance. Understanding the many facets surrounding new-vehicle technology can be one of the most valuable ways to increase efficiency. New materials and equipment, changes in vehicle manufacturer’s procedures and government regulations all play a role in this world of change.

The ability to recognize new technology and its implications during the repair process can be key to achieving a positive customer experience and the overall success of business. Click on the links below to register for each $95 course:

Tuesday, November 2, 8:00 a.m.–12:00 p.m.
Vehicle Technology and Trends 2011 (NEW11) Premiere
Advanced Material Damage Analysis (DAM08)
Collision Repair for Toyota, Lexus, and Scion Vehicles (TOY01)

Tuesday, November 2, 1:00 p.m.–5:00 p.m.
Collision Repair for Honda and Acura Vehicles (HON01)
Recycled Parts for Collision Repair (RCY01)
Inspecting Repairs for Quality Control (QUA01)

Wednesday, November 3, 8:00 a.m.–12:00 p.m.
Recycled Parts for Collision Repair (RCY01)
Advanced Material Damage Analysis (DAM08)
Collision Repair for Honda and Acura Vehicles (HON01)

Wednesday, November 3, 1:00 p.m.–5:00 p.m.
Vehicle Technology and Trends 2011 (NEW11) Encore
Inspecting Repairs for Quality Control (QUA01)
Collision Repair for Toyota, Lexus, and Scion Vehicles (TOY01)

Interested in learning more about I-CAR Collision Repair Training For Performance opportunities? Visit the I-CAR booth (#10819) during the SEMA Show and speak one-on-one with an I-CAR representative. Also, don't miss the chance to watch free I-CAR TechPro World Tour live welding demonstrations on the SEMA Show floor at booth #10819. These demos will be combined with engaging informational sessions and audience participation.

Registration for the SCRS and I-CAR events require that you be a registered 2010 SEMA Show attendee. Click here for SEMA Show registration.

Click here if you are already registered to attend the SEMA Show and would like to attend the SCRS Repairer Driven Education series.