Exhibitors: 49 Days Until the SEMA Show—Click Here for Key Deadlines



September 24

  • Exhibitor-Appointed Contractor Application
  • Product Giveaway Receipt Request
  • Exhibitor Registration Due (to receive badges in the mail) – Domestic Online only
  • Company Information to PR Contacts

October 1

  • Booth Food Service (Advance Rate)
  • Exhibitor Insurance (only if purchased from John Buttine)
  • Fabric Solutions /TotalFlex
  • Sponsorship Materials Due
  • Vehicle Detailing (Advance Rate)
  • Exhibitor Invite Contest (see below for more information)

October 4

  • Lead Retrieval Rental (Advance Rate)

October 8

  • Carpet & Cleaning Order (Advance Rate)
  • Copy/Printing Services (Discount Rate)
  • Digital Cable Order (Advance Rate)
  • Electrical Order (Advance Rate)
  • Feature Vehicle Display Application (Online Only)
  • Freeman Accessories (Advance Rate)
  • Freeman Credit Card Authorization
  • Freeman Furnishings (Advance Rate)
  • Hanging truss, Chain Hoist, Lighting & Stagehand Labor (Advance Rate)
  • Telephone/Internet Order (Advance Rate)
  • Labor, Installation & Dismantle
  • Material Handling Order Form
  • Members Lounge Conference Room Reservation
  • Method of Payment Form
  • New Products Awards Entry (Online Only)
  • Office Equipment Rentals (Advance Rate)
  • Project Vehicle Builders
  • Rental Exhibit Order (Advance Rate)
  • Rigging Equipment Labor Order
  • Safety Container Rental (Advance Rate)
  • Security Guard Service (Advance rate)
  • SEMA Internship Program Application
  • Special Signs & Graphics (Advance Rate)
  • Standard Furniture Order (Advance Rate)
  • Target Time Changes
  • Third Party Payment (Freeman)
  • Utilities – Air/Water/Drain Order (Advance Rate)


The complete 2010 SEMA Show Exhibitor Services Manual is now available online. Click here: www.SEMAShow.com/esm for the link to the Exhibitor Services Manual and begin ordering services for your SEMA Show booth. You do not need to register or login to download the forms contained on this website, unless you are ordering services directly from Freeman.

Freeman Online

If this is your first time using Freeman online and you intend to order products or services from Freeman, click on the LOGIN link to register.

If you need assistance, please contact Show Management at either 702/450-7662, ext. 120, or by e-mail at SEMA-esm@convexx.com. If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.


A free, new tool called Exhibitor Invites enables exhibitors to create their own customized e-mail campaign to an unlimited number of buyers and prospects. Program features include:
• Discounts, incentives, company information and new-product announcements.

• Upload buyer and prospect files to Exhibitor Invites' bonded and licensed third-party e-mail service, Global IntelliSystems. Each list is 100% secure and will not be shared with anyone (not even SEMA).

• Company name, logo, booth number and customized message is included as part of the three separate HTML e-mails. Exhibitors approve the message and the schedule while SEMA pays for the whole thing.

The exhibitor who generates the most qualified buyers by October 1, 2010, receives $25,000 worth of on-site signage for the Show. To get started, click here. Your username is your e-mail address and your password is sema2010.

Contact Shelly Purcell at 319/521-3340 with any questions about using the Exhibitor Invites program. If you have any problems using the system, send an e-mail to services@exhibitorinvites.com.


Deadline: October 8

Does your company have a New Product? Take advantage of this free marketing opportunity by entering your product in the New Product Showcase. Your first product entry is FREE if entered by October 9 using your exhibitor password when entering your product online HERE. Have questions? E-mail skaye@convexx.com or call 702/450-7662, ext. 124.


SEMA has partnered once again with CompuSystems to provide you with tools for managing the entire lead retrieval process. Every attendee on the Show floor wears a badge that shows their name, title, company name and city/state. Embedded within a bar code on each badge is a great deal of key information about that attendee. CompuSystems offers a suite of lead management products and services designed to help exhibitors quickly and easily capture and qualify leads on the Show floor. Available are all types of lead retrieval needs: a handheld unit, a desktop unit with a paper printout, and a computer-based system for the more advanced user. Make the most of your investment in exhibiting at the SEMA Show, and turn your leads into sales! Simply click here or call 708/786-5565 for more information. You will need your SEMA password to access the CompuSystems dashboard. If you did not receive your exhibitor registration password via e-mail, please contact customer service at SEMA-Reg@convexx.com or call 702/450-7662, ext. 120. Once you have gained access with your password, click on the link to “Order Lead Retrieval” on your dashboard. The deadline for receiving the Advanced Early-Bird Rate is October 4, so act soon to get the best pricing.


Don’t forget to register the people who are going to staff the booth—they will need a badge. Registration is available by clicking here. Free badges are available to exhibitors based on the size of their booth. Additional badges required over the allocated amount are $25 per badge. Exhibitor registration onsite is $25 per badge, regardless of any remaining allotment. Unique individual e-mail addresses are required to complete registration for booth personnel. In order to receive a badge, each registrant is required to confirm their e-mail address once registration is complete. If the e-mail is not confirmed prior to the badge mailing, the badges will be held for pick up at the Show.

If you did not receive your exhibitor registration password via e-mail, please contact customer service at SEMA-Reg@convexx.com or call 702/450-7662, ext. 120.


SEMA and Freeman are once again offering a free delivery service for small exhibitors. If you arrive on-site at the SEMA Show in a personally operated vehicle with less than 1,000 lbs. of freight total, Freeman labor will deliver your freight to your booth for FREE. This service will be available Saturday, October 30, and Sunday, October 31, 8:00 a.m.–5:00 p.m. and on Monday, November 1, 8:00 a.m.–2:30 p.m. This program is only available to companies with 1,000 lbs. of freight or less and not utilizing a common carrier to transport their materials to the Las Vegas Convention Center.

All information regarding this free service can be found in the online Exhibitor Services Manual. If you have any further questions regarding freight handling assistance at the SEMA Show, please contact Show Management at 702/450-7662, ext. 120.

SAVE MONEY! Look in the online Exhibitor Services Manual under "Freight/Material Handling" for great tips on how to package your freight that will save you money, not only for the transportation but also the freight handling on-site. Customer Service at Freeman will also be able to answer any questions you may have at 702/407-4694.


Deadline: October 9

When ordering electrical for your booth, you must specify where you want the outlets if you are in a peninsula, split island or island booth. You must submit a diagram along with your order to confirm placement. Electrical order forms are located in the online Exhibitor Services Manual or you can click here. NOTE: If you are ordering a lead retrieval unit, an electrical line may be required.


Business Services (North Hall) Green
Hot Rod Alley (Central Hall) Burgundy
Mobile Electronics & Technology (North Hall) Blue
Paint, Body & Equipment (North Hall) Red
Powersports & Utility Vehicles (Upper South Hall) Dark Tan
Racing and Performance (Central Hall) Red
Restoration Marketplace (Central Hall) Gray
Restyling & Car Care Accessories (North Hall)
Tires, Global Tire Expo (Lower South Hall) Red
Tools and Equipment (North Hall) Red
Trucks/SUVs, Off-Road (Upper South Hall)
Wheels & Accessories (Lower South Hall) Blue